Did Alia COPY Varun's promotional strategy?

Alia Bhatt follows Varun Dhawan's footsteps to promote Raazi!

Monday, April 16, 2018 | 11:13:31 AM IST (+05:30 GMT)
 0 Comments | By

Varun Dhawan's latest release October has been garnering a lot of appreavtion from all quaters. The film which depicts an unique love story from the vision of Shoojit Sircar, had distinct ways of promotion the film.

Varun Dhawan did a lot of firsts for the film including a Twitter live right before the trailer launch so that the audiences in the theater which included media and his fans, could see him enroute the theater and talk about the film.

This went live on the big screen in the theater. This is for the first time any actor has attempted to do such an interactive promotion and it worked well for the actor as all were hooked on to him and the trailer with this activity.

Recently, Alia Bhatt did the same. Raazi trailer is attached to October. Since both films are driven by content, their audience is quite similar.

During one of the screenings of October, Alia went live on Facebook after the Raazi trailer was played on the big screen. The audience sitting in the theater could see the actress on screen and also interact with her through Facebook.

With the similar orientation of the film, it makes sense for Alia to follow the lead of Varun!

User Rating Rating(0 Votes)

Share On :

Share on Facebook Share on Twitter Share on Google+ Share on WhatsApp

To stay updated with similiar articles follow

Related News

User Comments & Ratings

Join India Forums for free to comment on this story. Have an account already? Use Quick Login to comment.
Dear Readers,
  • Please do not use derogatory comments in reply to the stories published on Bollywood, India-Forums.
  • The credibility of the site matter to us, and the comments in bad taste tend to invariably hurt the actors/production house/channel etc.
  • So kindly, refrain from creating an unhealthy atmosphere for all, and keep your comments constructive.
  • Also, please use the Rate It button if you want to just thank the author for posting the story.



Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.

Popular Channels :
Star Plus | Zee TV | Sony TV | Colors TV | SAB TV | Life OK

Quick Links :
Top 100 TV Celebrities | Top 100 Bollywood Celebs | About Us | Contact Us | Advertise | Forum Index