The celebrated Hot Seat of the most popular game show on Indian television Kaun Banega Crorepati will now travel across the length and breadth of the country giving the common man an opportunity to experience the magic of the game right in their city. The Hot Seat Aapke Shehar van was kicked off by the iconic host of the show Mr. Amitabh Bachchan in Mumbai today as part of the promotional activity for Kaun Banega Crorepati 2013.
The promotional van will travel to 12 cities across India starting from Surat, Ahmedabad, Jaipur, Ludhiana, Meerut, Lucknow, Varanasi, Patna, Kolkata, Nagpur, Indore and finally Nashik. In each city the van activity will be on for 3 days culminating in an event where few lucky participants from the city will get an opportunity of a simulated experience of sitting on the Hot Seat and answering questions asked by Mr. Bachchan from a recorded video. The lucky winners will also stand a chance to win attractive prizes. A special message board will travel in the van across these cities inviting people to write down their individual seekh in life or for this season of KBC.
Speaking on this occasion, Gaurav Seth, Senior Vice-President & Marketing Head, SET said, "Hot Seat Aapke Shehar is a promotional initiative designed to drive the brand experience of KBC. It will touch millions of our viewers and give them an opportunity to experience the magic of KBC first hand. We are confident that the audiences will receive the show with the same amount of enthusiasm as previous years."