The man behind the success of the Channel, Mr. Anooj Kapoor shares why Goafest 2013 is special. "SAB TV has always strived to communicate the joy of togetherness in novel and different ways. The year 2012 has been a special year, where we endeavoured to increase audience engagement through alternate touch-points like SABurbia.com, SAB Dub and SAB Ke Comics internet and mobile apps, SABurbia board game and SAB Play augmented reality app. Getting recognition at a prestigious event like Goafest gives us confidence to continue to come up with innovative ways to entertain our audience – on television, as well as off it!"
With its unique brand proposition SAB has made its mark in the viewer's minds. Representing togetherness and fun, SAB's programming ensures clean, healthy and light hearted entertainment for the entire family. Understanding the abundant need for fresh content, SAB entices the entire family to watch television together with its content and brand strategy.