"Playing the bad guy has never lost me any fans. In fact, my fans have always appreciated the different negative characters I have played and always send me their love and support. It is also said that women love bad boys, so isn't that a win-win situation," Chetan said in a statement.
The actor, who has portrayed a negative character in shows like "Kahaani Ghar Ghar Kii", "Kkusum" and "Kya Hua Tera Vaada", will be seen in the role of Adham Khan, the son of Mahamanga and foster brother to emperor Akbar, in the TV show.
Auditions for the lead roles of the show took months, but Chetan is said to have been an immediate pick for the part.
What makes him enjoy negative roles?
"There are many facets to playing a negative character onscreen. There are shades of grey along with the deep dark shades of negativity that one needs to portray," he said.
"It's an amazing experience working with them again. It always makes me feel like I'm working for my home production," he said.