Bollywood Diva and GJEPC Brand Ambassador, Ms. Sonam Kapoor is poised to make a splash once again at the India International Jewellery Week, 2013, presented by Gemological Institute of America (GIA) in association with PC Jeweller on August 4, 2013 at the Grand Hyatt in Mumbai. The uber stylish Bollywood Diva, who has been associated with the fashion week for the last 3 years will once again walk the ramp at the glittering opening show, heralding the commencement of 5 days of glamour and grandeur.
IIJW has launched its latest campaign featuring the Bollywood Diva in a splendid aqua theme, looking sensuous and resplendent in exquisite jewellery from Nirav Modi, Farah Khan, Gehna and Anmol Jewellers that she has adorned. The campaign which captures candid moments of the star highlights luxury and panache of the Indian jewellery.
Sonam Kapoor, Actress and Brand Ambassador, GJEPC said, "The IIJW has over the years developed into a remarkable platform, allowing not only leading designers to showcase their talent and skills, but it has been very heartening for scores of young designers, who have presented their exemplary and inspiring work at this fashion week. As the Brand Ambassador for the GJEPC I applaud the effort of not only the young talent, but am also honored to be a part of GJEPC's endeavor to promote the mesmerizing beauty and aura of the Indian jewellery to the world at large."
This year, IIJW will see some of the leading jewellery names such as PC Jewellers, Nirav Modi, Birdhichand Ghanshyamdas, Kays Jewels, Gehna Jewels and Golecha's Jewels amongst others, besides 20 budding designers from GIA, IGI, NID & IIGJ.
Since 2010, IIJW has been the only exclusive event in India showcasing the best of jewellery designs and trends with some of the biggest names in the industry participating in the show. IIJW is an initiative to showcase India's finest in jewellery, be it design or innovation, supported by top-of-the-line craftsmanship, technology and quality to the customers around the globe.
India, with its ability to create most intrinsic and inspired jewellery, has made bold statements across the globe. IIJW is an attempt to provide an international platform to India's budding and leading designers and also design houses to unveil their fascinating, classic and contemporary jewellery collections to the world jewellery market; thereby establishing India as the most sought after destination for quality jewellery.