Role: Arnav Singh Raizada
A 28 year old self made, ruthless, ‘win at all costs’ man. He believes everything can be bought in the world, including love. He has no consideration for relationships and can even manipulate people to achieve his ambitions until he meets his match in Khushi and while at first he does everything to bring her down and upset her, he soon after falls in love with her.
Role: Khushi Kumari Gupta Singh Raizada
An 18 year old small town girl from UP. Simple rooted in family and is driven by a clear moral compass. She stands for what she believes in, and never lets go of her inculcated values. She will not change herself to conform to people’s shallow expectations. She is righteous, intelligent but slightly naïve at the same time.
Role: Anjali Jha
Arnav's sister. She loves Arnav alot and always teases him. She is shown to be married but her husband is not shown at first which also creates the idea that she may be lonely.
Role: Payal Gupta Raizada
Payal is Khushi’s elder sister. She is thoughtful and mature, as opposed to the impulsive Khushi. Payal understands and supports Khushi in all matters. Her marriage breaks when Khushi takes a stand against the dowry demand. Yet she is rationalises the whole issue and stands by Khushi when the entire family denounces her.
Role: Shyam Manohar Jha
He is a lawyer. Buaji invites Shyam as a paying guest at her house. He is Anjali's mysterious husband and is a two timer who has set his eyes on Khushi.
Role: Akash Raizada
Cousin brother of Arnav. Unlike his cousin Arnav, he is sweet and understands Khushi more than Arnav does at first. He is also shown to like Payal, Khushi's older sister as soon as he sees her for the first time.
Nandkishore is Manorama''s nephew (her sister''s son). He just returned to Raizada house from Australia and acts very western. He tells everyone to call him NK. Akash thinks that he and Khushi would make a great pair, but Arnav feels otherwise (for obvious reasons). He and khushi get along really well and have formed a friendsship and sources from star plus reveal that NK aka Nand kishore is going to be Khushis rajkumar (prince charming)for a long term or short term amount of time.
Role: Manorama (Arnav's Maami)
Role: Lavanya Kashyap
Ex-Girlfriend of Arnav
Role: Garima Gupta
Role: Arnav's Naani
Nani of Arnav. She is a very sweet person who loves her family a lot. However she sets all the rules in the house and sees to it that all follow the same.
Role: Indira Gupta (Bua Ji)
Though everyone calls her Buaji, her real name is Indira Gupta. She is Shashi Gupta’s elder sister. Bua is a widow, very conservative and traditional in her approach. She is strict and appears rude, though somewhere deep down, she means well. She had migrated Lucknow to Delhi with her husband. Their marriage was issueless. She runs a small-time business from her house.
Role: Shashi Gupta
Shashi Gupta runs a sweet shop, Saatvik Mishtaan Bhandaar, in a interior lower middle class area of Lucknow. A man of modest and honest means, he has belived that “ties of the heart are stronger than ties of blood”. He is married to Garima, who is his second wife. Payal is his real daughter from his first marriage, and Khushi was brought in as an orphan by Garima. Nevertheless, he has never treated Khushi any different from Payal. Both his daughters are the apples of his eye.
Role: Manohar (Arnav's Mama)
Role: Ex-Garima Gupta
Garima is Khushi and Payal’s mother. She is somebody who considers self respect and family honour topmost. Fear of infamy haunts her, as she has gone through that ordeal when she was a young woman.
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