Beendh Banunga Ghodi Chadhunga is a family drama that revolves around the story of two people caught up in the web of strong traditions and rituals. The show traces the story of Sarika (Jayashree) & Jai (Anuj Thakur) who both come from Marwari families but have a very different outlook to life. Sarika is a young and ambitious girl from an average family in Jaipur and Jai is the youngest & the most pampered son of a rich businessman. While Sarika's ambition is to complete her studies and become a Doctor, Jai's only dream is to get married and live a carefree life. Yet, when these two diverse people cross paths, destiny has its own rules set for them. Sarika, who is on the verge of fulfilling her dreams, unwittingly finds herself married to Jai. From there on begins Sarika's struggle of managing the household and pursuing her dreams. While she has a tough time at college, at home she is repudiated by her conservative in laws for not being a good bahu. On one hand she struggles with her assignments in college, on the other she puts in great effort in discharging her responsibilities at home. The show drives the thought that can a girl realize her dreams/create her identity while donning the role of a dutiful daughter-in-law in a traditional society. The show marks the return of television superstar Nausheen Ali Sardar on the small screen. It also has powerhouse actors like Khyati Khandke, Himani Shivpuri, Akshay Anand and a host of others in key roles.