Apart from being the Heir of the Merchant industries at a very young age, Aditya Merchant, unlike his father Madhav Merchant is a cutthroat industrialist. He is sharp and shrewd. Like his grandmother Gayatri Merchant he too does not accept defeat as a part of his life. Winning is all that matters to Aditya and for that he is even willing to defy the rules. In many ways he is unconventional and falls in love with Sapna who is a widow and also older to him.
Born to Muslim parents and adopted by a Hindu mother, Kabir is the son of Mubarak Khan, who grows up in a Hindu family. But destiny ensures that he doesn't have a family for long and very soon he is left to fend for himself. Witnessing every possible hardship in life, Kabir often feels cheated by life. But he is a fighter and a go-getter and after experiencing pain and adversity at a very early age Kabir determines to become the master of his own destiny. But despite all the turmoil in his life, the real drama begins when he crossed paths with Aditya Merchant. It defines the very existence of Kabir and why being rich and successful at any cost means everything to him.
He is the young dynamic heir of the Merchant Industries. Despite his affluent background, he is a simple man with the heart of gold. He is a doting husband, an affectionate father and an ideal son but most importantly he is a man of principles.
She is the younger sister of Aditya Merchant. Ill mannered with no sense of responsibility, Mrinalini is unpopular with everyone around her especially her grandmother. With her impulsive behavior and indulgent life-style, she manages to make a mess of her life and her family ties specially with her brother Aditya. But life eventually stablizes for Mrinalini when she meets Hanif, Aditya's best friend, who she eventually marries.
He is Merchant Industries' oldest and most trusted employee. He is a simple, earnest, hardworking man whose life revolves around Merchant Indutries. After Madhav's death, he takes charge of the company to look after it till Aditya is capable enough to take all the responsibilities. Viswanathan is Aditya's backbone and helps him bring clarity through all the decision-making, which would benefit Merchant industries.
younger brother of Kabir