Zee TV, the flagship channel of Zee Network was launched in October 1992. With a reach of more than 167 countries and access to more than 500 million viewers globally, Zee TV has created strong brand equity and is the largest media franchise serving the South Asian diaspora. Within sixteen years of its launch, Zee TV has driven the growth of the satellite and cable industry in India. Since its inception the channel has introduced some path breaking programs like Sa Re Ga Ma Pa, Choti Bahu, Lux Dance India Dance and Agle Janam Mohe Bitiya Hi Kijo, Pavitra Rishta, Aap Ki Antara L'il Champs and recently launched Jhansi Ki Rani & 12/24 Karol Bagh to name few. The popularity of Zee arises from its understanding of Indian culture and beliefs, which are depicted in its programming. Zee TV is being distributed by Zee Turner.