Zee Bangla, Zee's second regional Zee channel, was launched in September 1999. This channel seeks to identify and meet the needs of the Bengali community and is most responsive to their needs. The channel'sprogramming mis comprises most popular daily soaps in the prime band, Bengal - focused news and an extensive movie library with the best selection of titles.
Programs though mostly contemporary, reflect the Bengali ethos keeping audience preferences in mind. With a strong local essence and the right mix of aspiration, education, information and entertainment, the versatility of our programming mix ensures that there is something for everybody. Celebration of various socio-religious days, important in Bengali life, is ensured through the creation of innovative properties, ...
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