Yeh Rishta Kya Kehlata Hai
Intertwined with Indian culture, tradition, ethics and simplicity, the story resonates with STAR Plus's ideology of building family values in a society that is witnessing rapid breakdowns in its cultural fabric. Recognizing the increasingly fragile nature of relationships in contemporary India, the show seeks to create a milieu of understanding, communication and love between a couple who were virtually strangers before they tie the knot. In its own simple way, Yeh Rishta Kya Kya Kehlata Hai seeks to re-establish traditional marital ties to strengthen the fabric of Indian society.