A Hat-Trick of success for Imagine's Swayamvar

The finale ratings zip past big ticket reality shows like Fear Factor, Master Chef and Jhalak Dikhla Ja

Thursday, July 14, 2011 | 12:04:22 PM IST (+05:30 GMT)
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For the third time in three consecutive years, Imagine's flagship show  – "Swayamvar" has created TV viewership records. The finale of the recently concluded Swayamvar Season 3 - Ratan Ka Rishta clocked a whopping 5.1 TVR over three hours. This has easily eclipsed the finale ratings of other high profile reality shows like Priyanka Chopra's – Fear Factor 3 on Colors (2.7 TVR), Preity Zinta's Guinness World Records on Colors (1.5 TVR), Akshay Kumar's – Master Chef on Star Plus (4.2 TVR), Madhuri Dixit's – Jhalak Dikhla Ja on Sony (2.6TVR) amongst others, making it one of the most highly viewed GEC events of the year. The show peaked at a rating of 9.1 TVR when Ratan Rajput finally made her decision and chose Delhi's Abhinav Sharma as her life partner.

Speaking on the occasion, Nikhil Madhok, Senior Director – Marketing and Communications, Turner General Entertainment Networks India Pvt. Ltd said, "We at Imagine are extremely elated with the response to the Swayamvar Season 3 finale. Swayamvar is a proven property and these ratings further reinforce the fact that audiences clearly love this show. Such huge ratings year after year are a testament to the quality of the content and its ability to strike a chord with viewers.  It is a win-win situation for all concerned – audiences, our advertisers and of course the celebrity who gets to choose their life partner in such a grand and elaborate manner."

The expectations from the finale were high especially since the Mehendi (2.3 TVR) and Sangeet (2.8 TVR) episodes of the show last week had delivered high TVRs and surpassed shows featuring big Bollywood Stars like Akshay Kumar – Fear Factor (Colors) and Hrithik Roshan's Just Dance (Star Plus). Ratan Ka Rishta - Swayamvar Season 3 premiered on May 30, 2011 on Imagine TV and introduced Ratan Rajput as the bride of the season. The show saw many celebrities helping the bride to make the most important decision of her life. It also had many interesting tasks for the boys who left no stone unturned to woo Ratan. Finally it was Abhinav Sharma a software engineer from Delhi, who won Ratan's heart and was announced as the winner at a grand finale event held in Mumbai.

The previous two seasons of Swayamvar on Imagine TV had Rakhi Sawant and Rahul Mahajan seeking their perfect match. Both seasons had enthralled the nation and had equally successful finales with Season 1 garnering 8.1 TVR and Season 2 garnering 5.6 TVR.  Given the super performance of Season 3, Imagine is already in discussions to announce the launch of Swayamvar Season 4. The Question is – who will it be this time?
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Posted on: 15 July 2011 at 8:09am
people who r claining their fav show to be back need a reality check,...personall i HATE this swayamvar...but dis all is a race of trp...if u need to survive u need to hv a gud trp...this is da harsh show can survive widout trp...whn fair & luvly introducing cream-to-make-fair then HUL introducing pond's age miracle cream...dis is life...survival of the one can survive thru swayamvar then be it swayamvar...hard-core marketing in dis ahrd-core competition...

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Posted on: 14 July 2011 at 11:38pm
congradulations to NDTV imagine for this swayamvar marathon

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Posted on: 14 July 2011 at 9:50am
this is a bag of crap-this is a load of shit-it is fake-it is a failure of a progam:)

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Posted on: 14 July 2011 at 7:37am
dese imagine people r soo cheap...will do nything jst 4 sum trps!!!!

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Posted on: 14 July 2011 at 5:51am
oh no! not another swayamvar!!!!

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Posted on: 14 July 2011 at 5:36am

Why just honeymoon - show SRs as well. Lekin uske liye pehle shadi to karna parega - aur woh to na Rakhi ne kiya, aur na Ratan. To kisko honeymoon dekhayega?

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Posted on: 14 July 2011 at 4:20am
its really strange for me that a show like this has more TRPs than KMH

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Posted on: 14 July 2011 at 3:53am
why only shaddi...honeymoon bhi dikaho aur trp
seriously u guys need some brain

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Posted on: 14 July 2011 at 3:46am
Whooping TRPs? Another Swayamvar? Shocked

Imagine found no other way to attract audience or what? Try getting KMH back. It will work better for you (and ur TRP greed) !!

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Posted on: 14 July 2011 at 3:38am
uggh... what is this.. someone should make a documentary TRP ke liye sala kuch bhi karega

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