Ratan's Swayamvar now a hit on the digital space

Imagine TV's digital initiatives for Ratan ka Rishta receives overwhelming response

Published: Friday,Jun 10, 2011 18:00 PM GMT-06:00

srividya

The wait for all the bachelors is finally over, as Ratan Rajput the bride to be and her potential grooms have got the buzz going on not only on television but in the virtual world as well. Imagine TV has now taken a step ahead to promote Swayamvar Season 3- Ratan ka Rishta in the digital space.

For the 3rd season of Swayamvar Imagine TV has undertaken some unique digital initiatives that includes mobile game by UTV India Games, which was also the number one downloaded game on Airtel in the launch week. Imagine TV has yet again partnered with Zapak and also launched Web Game that is also hosted on Facebook and Imagine TV's website. The game gives the audience a chance to see where they would stand if they were in the real Swayamvar. The channel also launched a unique initiative where audience call Ratan & give her advice each of the prospective grooms. The initiative received an overwhelming response of 5000+ calls in one day.
Along with that, to know more about Ratan, her prospective grooms and the show the channel is
providing 'Ratan's Audio Dairy' for Airtel, Vodafone and Reliance users. To get connected with their

favorite bitiya on TV Vodafone is also availing a live audience for its subscribers on 14th June. And not only this, the subscribers of channel99 also receive a WAP link which has interesting pictures from Swayamvar along with captivating captions.
On their digital initiatives Mr. Nikhil Madhok, Senior Director Marketing & Communications, Imagine TV says, "" The Swayamvar brand is very strong amongst the youth, especially since it's about a young girl finding a groom for herself on her own terms. With the increasing importance of digital as an interactive medium amongst the youth, we felt this would be a great way to connect with them. These initiatives help the prospective audience engage with the brand in a fun and entertaining manner and hence delivers our message more effectively"

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Ratan Rajput

Swayamvar Season 3 - Ratan Ka Rishta

Imagine

Comments (59)

tanu111a @tanu111a

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@all imagine supporters here what imagine did with kmh was totally unfair n imagine is d sole reason of our hate for this crap channel.my worst wishes r with imagine n it will go off air bcoz it deserve.imagine will b in imaginations of ppl soon.wait n watch.it will pay for what it did.n abt kmh u cannot see our pain so plz dont comment.our prob is only with imagine not with any of u.u r free to show ur luv for rkr n imagine.we r not forcing u to hate imagine but we wan to show imagine n its stupid ppl their true image.they r misunderunderstanding themselves n its just that we r clearing it.misunderstanding look good in dramas only in real life it should b sorted out soon.@imagine go to hell with ur thirdclasss n faltoo techniques.u r a shame.ist u lied abt entries in rkr now one more lie abt that digital success.plz tell me abt a single person who is using it.rkr is flop n accept it seedhe seedhe.we r not fool.

12 years ago

kmh_kk @kmh_kk

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i hate rkr...we want kmh not ratan ka rista

12 years ago

2 Reply

San @sanw

+ 2 ⋮

yes, this show is abt the youth-----------& digital world can be a good platform

12 years ago

lippi @lippi

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this show is a humiliation for our culture!!

it shows no manners have been taught to girls...really shameful.

12 years ago

5 Reply

bewafa @bewafa

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Wow, the comments have really gotten worse since I last commented.

Case in point: I have not watched a single episode of RKR or KMH season2...

I loved KMH season1...before it was ruined. Then I just never got into it.
Oh and...I am a fan of Karan Kundra. However, let the actors move onto bigger and better shows.
Let them not be stuck to the same characters and story. It will make them stagnant.

Do you guys really want that?

12 years ago

2 Reply

Gauri @iruaG

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What?! Really?! *Shocked**Confused*

12 years ago

2 Reply

kingkundraz @kingkundraz

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imaginetv do'nt know how to manage shows they should learn which 1 to stay & which to end...none of their shows grabs good trps...poor channel nothing can help them!!

12 years ago

3 Reply

magical.Arjuhi @magical.Arjuhi

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I can see some mature comments coming from ppl calling KMH fans immature brats
I dont understand why r othrs soo insecure about KMH fans insisting on a KMH3?! N calling 'em jealous?! of/for wat?!

coming to the article, RKR is a pathetic show on the pathetic channel. Has this brainless tv ever given a good reality show? All nautanki shows only. They promote RKR on cartoon network & other kids' channels

12 years ago

17 Reply

Smitakshi Guha @SimiSays

+ 8 ⋮

along wid being a karanika fan i m also a huge GHT fan..!
n only one gud thng abt RKS z hiten tejwani..! he z jus soo gud n adorabl..!
elz i hate dat RKR!!
spoiling indian culture..diz kinda shows shdnt b telecasted at d first place!!
indian culture ko trp ka medium samajh k rakha hai!
hw cheap!!

12 years ago

1 Reply

katz-princess @katz-princess

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omfg cant stop laughing on some comments!!

OK PEACE OUT GUYS AND CHILL!!

I PERSONALLY AM A DIE-HARD KMHian AND THE FACT THAT IT WAS ENDED ABRUPTLY HURT ME TOO..

BUT COME ON GUYS THIS ISNT A WAY TO SHOW YOUR LOVE FOR THE SHOW BY SARCASTICALLY INSULTING OTHER SHOWS!!THAT WONT GIVE US BACK OUR ARJUHI OR KMH !!LET THE SWAYAMWAR SHOW'S QUALITY DO THE TALKING
AND LET EVERYONE JUDGE IT THE WAY THEY WANT TO COS EVERYONE HAS THEIR OWN OPINION!!HAVE PATIENCE KARANIKA WILL BE BACK WITH A BIGGER AN BETTER SHOW COS THEY ARE SUPER-TALENTED!

AND NON-KMHians CHILL AND STOP ABUSING,OK KMH FANS MAY HAVE BEHAVED IN A WRONG MANNER BUT ABUSING AND INSULTING IS NOT A SOLUTION COS WE ARE GOING THROUGH A ROUGH PHASE!!

NOW PLS DONT FIGHT AND LET ALONE THE T.R.P.S DO THE SAYING ABOUT WORTH OF BOTH SHOWS!

BUT PERSONALLY I FEEL THE ONLY AWESOME THING ABOUT RATAN KA RISHTA IS HITEN!HE IS SERIOUSLY A VERY COOL DUDE AND I LOVE HIS PERSONALITY!

12 years ago

6 Reply