SAB TV, India's first comedy entertainment channel is working hard towards pushing its already growing GRP to the magical figure of 200!! As per the latest development, the channel has now extended the slot of two of their popular daily shows to Friday.
As per the recent promo, Sajan Re Jhoot Mat Bolo and Mrs. Tendulkar will now air from Monday to Friday, from 28th of this month.
Our source states, "To accommodate this change, Jankhilavan Jasoos which airs at the 9 PM slot on Friday will be shifted to the 10 PM slot. The idea is to provide the viewers with some fresh programming on Friday too, so that this reflects in an immediate increase in GRP. The goal is to reach to the figure of 200 GRP".
We contacted Sumeet Raghavan aka Apurva of Sajan Re Jhoot Mat Bolo and he confirmed, "Yes, the timings are changing and now we have to put more efforts to meet up with the demand. On the other hand it's a fact that audience likes our show, so we are happy with the change".
Viewers, gear up for an extra dose of your favorite shows on SAB TV on Fridays..
Reporter and Author: Tejashree Bhopatkar