Sony's long running thriller show Aahat, has been churning new innovative concepts every now and then. As part of their recent attempt, to capture more eyeballs, the channel and Fireworks Productions
are working on a continuous story 'Maut Ka Khel
', wherein 12 noted celebrities will be required to live in a 200 year old haunted house fighting against all the horror stricken odds.
Talking about this new concept, Danish Khan
, Marketing Head, Sony, commented, "Aahat has been a popular brand for 15 years now. In order to provide a bit of innovation, we have put in the device of having a continuous story, with 12 celebrities. The USP of this being the gripping, continuous story telling, and the manner in which we build on the suspense with every episode. We are look forward to increase our viewership, and are leaving no stone unturned in bringing to viewers a never felt before experience of Aahat. We are marketing aggressively for the story that opens on Sept. 20, on Monday."
Talking about the factors that went into the making of the story, Producer B.P.Singh
says, "It was a real ordeal to convince actors to be part of this continuous story. Every artist we have roped in comes with a said reputation, and they wanted to know how long the role would go in this storyline. Convincing them was a tough task indeed. We have quite a big story to tell, so we had to extend from 8 episodes to 16 episodes. This further created problem, as we had to convince actors to give further dates."
On the story 'Maut Ka Khel', B.P.Singh
said, "Interactions between the celebrities, when they get into the haunted house situation, bit of jealousy creeping in between them. The Aahat situation and the arrival of the spirit etc are the high points to visualize."
On the extensive outdoors shoot, Mr. B.P.Singh quips, "We have been shooting outdoors for this concept, as of now we have completed shoot in Satara. We will be going to shoot in Mahabaleshwar and Kolhapur."
The story Maut Ka Khel brings together known personalities of TV like Roshni Chopra
, Aashka Goradia
, Vivan Bhathena
, Gautam Rode
, Ketaki Dave
, Tanaaz Irani, Bakhtyar Irani, Aryan Vaid
, Bobby Darling
, Karishma Tanna
and Sanjit Bedi
. Shahbaz Khan
plays the big boss, who gathers together these 12 actors, to be a part of the reality show.
Catch the gripping new story with your favorite celebrities on Sony's Aahat, from tonight, Sept. 20.Reporter: Srividya RajeshAuthor: Nidhi Soparawala