SaharaOne is changing for good, and the change is an effort directed to face lift the channel effectively to add in additional viewership to its already existing base...

From this May, SaharaOne is changing and the change is clearly an effort directed to facelift the channel effectively to engage additional viewership to its already existing base. From the new channel packaging to the renewed initiatives in programming, SaharaOne is promising its viewers a fresh and new exposure that suits their changing tastes with time. This sets in motion with the unveiling of its two riveting new shows 'BITTO' and 'Shorr'. These two emotive back-to-back sagas will trace the journey of two young girls 'Bitto' & 'Kankoo'. While 'Bitto' will hit the television screens from May 17th, Monday – Friday at 8.30 pm, the launch date of 'Shorr' will be announced soon.

Announcing the new look and feel of SaharaOne and the two new shows, Shri. Avinash Kaul, CEO – SaharaOne Channels said, "The expanse of real masses of India lies in the hinterlands and not only in its advanced metros. These masses form a huge chunk of consumers that are essential for the success of any brand in India. It is this viewer base that SaharaOne largely focuses on and draws its strength and inspiration from time to time. SaharaOne shows right from its inception have always been rooted in tradition and have been influenced by the vast and rich cultural heritage and traditions of India. This also reflects in our shows that we have offered to our viewers over a period of time be it the Rani of Woh Rehne Waali Mehlon Ki, Rukmini of Kesariya Balam Aavo Hamare Des or Vaishnavi of Mata Ki Chowki. All these shows have the element of rich Indian traditions and values yet they portray the strong, independent thinking Indian women. In the present scenario there has been abundance of GEC's and it becomes crucial to build and retain the brand in the viewers mind. SaharaOne's new look and feel is an effort in this direction.
 
The refurbished channel packaging reflects the shimmer of gold across, with elements that signify the rich Indian tradition. In India gold is a celebrated metal and also the one which guarantees security. Gold signifies insurance and is rightly termed as 'Streedhan' that is given in marriage to a daughter by her father. It is in the same spirit that we have attempted to bring in our new channel packaging by basking it in the glitter of the colour gold. It is our way of giving assurance to our viewers at large on the quality content that we intend to bring to them.

The tag line designed for the new packaging, 'Nayi Kahaniyaan, Nayi Saheliyaan, Naya SaharaOne' signifies that the channel is viewer centric and caters to their ever changing preferences while remaining rooted in traditions. Each of our shows is firmly rooted in the everyday life of our viewers and with each new show we will be exploring a different sub culture within the umbrella of the Indian culture. For Bitto the story is set in UP and for Shorr the story is set in Gujarat. The flavors of each region will be visible in each and every show and we are confident that the strengths of the characters as they grapple with adversities will strike a chord with the viewers and endear us even more firmly to them.

SaharaOne is all set to unleash high decibel marketing campaigns to support all its new programme launches. There is a huge thrust on online presence with a brand new website, distribution in international markets apart from the traditional UK, USA markets and syndication of our popular content in India and across the world. New teams have been put in place to make sure that we are quickly up to speed and the teams have been handpicked from the best of broadcast companies. There is a huge thrust in distribution area with a dedicated team to monetize the subscription incomes and at the same time make sure that we are available across all cable head ends in good bands. A synchronized effort across all functions of the broadcast business is being executed and we are very excited with the challenges in front of us."
 
Mushtaq Shiekh, Creative Director, SaharaOne Television says, "It's our changing personality which has mandated a change in look. In keeping with the times and the tastes of our audiences, we have taken some brand new initiatives in programming and the results will be unveiled for all to see. Indeed, the packaging is the harbinger of these launches. Our audiences would have witnessed a host of visual and aural changes to the packaging and promotion of our shows. In keeping with our core programming sensibilities however, these changes will remain true to the spirit of channel – we may be changing, but at heart, we're still Sahara One Television. But with a sparkling new aura: Naya Sahara One. Yesterday we were vibrant, today we're effervescent. The sparkle and spunk is back And it's time once again to put that best foot forward."

'Bitto' boasts of a spectacular starcast where the lead character of Bitto is played by the vibrant Pallavi Gupta who was last seen as Kajri in the show Mitwa while Vandana Lalwani plays her sister Rajjo. Versatile actor Vaquar Sheikh essays the character of Bade Thakur, Suryapratap Singh. Other starcasts includes Pallavi Rao as Sugandha, Maya Yadav and Jayshankar Tripathi as Bitto's parents Phoolmatiya and Harilal respectively amongst others

The lead character of Kankoo in the other show Shorr is essayed by the beautiful and effervescent Snigdha Srivastava who was last seen as Bhakti of Rahe Tera Aashirwad while Ragesh Asthana and Sheetal Anthani plays Kankoo's parents Harjivan and Sushila respectively.

Join Bitto and Kankoo as they strive to cope up with circumstances life throws at them with SaharaOne's new offerings, BITTO starting May 17th, Monday – Friday at 8.30 pm and SHORR, coming soon.
 
 
 
 

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