Ever imagined that a television show with a cult following across India will step out of the tube and onto the streets of Mumbai?
In a unique on-ground marketing innovation hitherto un-attempted by any player in the Hindi GEC genre, Zee TV
is all set to re-create the magic of its dance reality show Lux Dance India Dance through a world-class dance carnival at Worli Sea Face, Mumbai on Sunday, 18th April
Presenting India with its first experience of an authentic dance carnival, Zee TV
's marathon will be a riot of colors, an opulent extravaganza of dance … a celebration of the joyous spirit of Mumbai. With an interesting mlange of stilt-walkers, lezim troupes & tattoo artists, the crowd will be encouraged to groove to some Hip Hop, try their hand at Ballet, do the Dandiya and sashay to the beats of Salsa.
With the Grand Final of Lux Dance India Dance
just around the corner, Zee TV
is looking to delight its audience by giving them a rare chance to match steps with their favorite dance masters Remo D'souza, Geeta Kapoor & Terence Lewis at the carnival. The immensely popular top 4 finalists of the season will wave out to cheering fans from atop floats as the resplendent parade proceeds to Worli Sports Ground. The culmination will see a medley of performances by the contestants of the show.Akash Chawla, Marketing Head, Zee TV
said, "Giving India a taste of what a real dance carnival is, is an immensely exciting proposition. We have worked towards making this a memorable experience for our audience. They will not only experience their favorite show LIVE on the streets but take home a novel interactive exposure."