Since its inception, Sahara One's 'MATA KI CHOWKI' produced by Swastik Pictures
, has embarked on a journey for the restitution of goodwill. Taking this spiritual journey to its peak, Sahara One
's Mata Ki Chowki
will celebrate the auspicious festival of Chaitra Navratri rekindling the faith and devotion amongst its viewers.
Chaitra Navratri, also known as Chait Navratras, as the name indicates is observed during the Chaitra month (March – April) in a traditional Hindu calendar followed in North India. Chaitra Navaratri 2010 begins on March 16 and ends on March 24. The festival is dedicated to Goddess Shakti and three of her most popular forms– Goddess Durga, Lakshmi and Saraswati – are worshipped during the period. It begins on the first day of the Chaitra month and ends with Ram Navami. Chaitra Navratri is known by different names like Ram Navaratri, Vasant Navratri, Basant Navrathri and some people also refer it as Spring Navaratras. Chaitra Navratri is observed when Mother Nature undergoes an important climate change. It also marks the beginning of the summer season. There is a popular belief that the fasting during Chaitra Navrati is to prepare the body for the ensuing summer season.
Says Mushtaq Shiekh, Creative Director - Sahara One Television
, "We are very happy to bring to our viewers special telecasts of 'Mata Ki Chowki
' during this auspicious nine days of Chaitra Navratri. Reaffirming our faith & devotion to Maa Durga, the current episodes during Chaitra Navratri will highlight the importance of this festival and further bring to the audience interesting unheard stories of Mata and various Gods. Festivals in India epitomize the religious, cultural and social aspirations of the people, and are occasions to reaffirm one's gratitude and allegiance to one's family. It is our endeavor, in our own small way, to rekindle this faith in God and reaffirm our gratitude to our viewers."
During the nine day period of Chaitra Navratri, from the very auspicious first day Mata Ki Chowki
will enlighten viewers about the different unheard stories revolving around various Gods like Mata, Shiv, Parvati, Vishnu, Ganesh, Ram and Krishna that carries a moral of virtues to follow for every human being on this earth. Catch the episodes of Chaitra Navratri in Mata Ki Chowki from March 16th to March 24th on Sahara One..