Shoma Munshi's 'Prime Time Soap Operas on Indian Television'...

Shoma Munshi analyzes the five prime time soaps of Indian Television...

Wednesday, August 26, 2009 | 7:00:56 PM IST (+05:30 GMT)
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The popular Bahus of Indian Television, Tulsi, Parvati, Prerna, Sadhana and Ragini along with Saloni find a place in the cover of Shoma Munshi's book that examines prime time soap operas on Indian television.

The book titled 'Prime Time Soap Operas on Indian Television' closely examines the five prime time soaps – Kyunki Saas Bhi Kabhi Bahu Thi, Kahaani Ghar Ghar Ki, Kasutii Zindagi Kii, Saat Phere..Saloni Ka Safar and Sapna Babul Ka…Bidaai, and analyzes how prime time soaps work as flagship programs and brands for television channels.

The writer Shoma Munshi presented the book to Producer of Bidaai, Rajan Shahi on the sets of the show. The actors of Bidaai, Sara Khan, Naveen Saini, Ashita Dhawan, Vibha Chibber were present on the sets during the occasion.

The author was all praise for Rajan Shahi who had co-operated with her during her research visits to the town earlier. Rajan Shahi and Sara Khan got a personal copy of the book.

Meticulously researched and persuasively argued, the book tracks how prime time soaps in India have made the small screen a big medium in reaching out to people. Written in an accessible, jargon free style, the book never sacrifices academic disciplinary rigor. It is of interest to students of anthropology and sociology, media and cultural studies, visual culture studies, gender and family studies, and also Asian studies in general. In addition, the book is an important resource for media producers, both in content production and television channels; as well as a general readership.

Dr. Shoma Munshi is Division Head - Social Sciences, and Professor of Anthropology at the American University of Kuwait (AUK). She is the editor of Images of the 'Modern Woman' in Asia.

User Rating Rating(18 Votes)
*Shruti*, PreMukti4eva, Shweta.T Rox, wassup28, sweety_ursh, devashree_h, moonlight44, ~*LoVeLy*~, -Afreen-, sattvik, RagVir4eva, Knowalot2, luv_pavi, yipee, Faraan92, -Preeti-

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Posted on: 24 March 2012 at 2:04pm
Kasauti Zindagi Ki is da BEST!!!!
Shweta Tiwari was awesum as Prerna!
Shweta Tiwari is da BEST!!!!!!
Shweta U ROCK!!!!!!
LOVE U!!!!!

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Posted on: 09 November 2009 at 4:33pm
Kasauti iz da best.. shweta tiwari rockzzzzzzzzzzz....

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Posted on: 29 October 2009 at 2:34am
KZK RockedKZK was a hugeeeeeeeeeeeeee legend....No other soap opera can ever replace it & I LoVe Prem n Mukti like a hell!!! Their lovestory added new life to Kasauti!! Prem n Mukti was the Best Best Best couple everrrrr n Miss them loadzzzzzzzzzzzzzzzzzzzzzzz on screen...Hope Ekta will do new serials with Manoj n Tina(PreMukti).

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Posted on: 03 September 2009 at 11:12am

Edited on:03 September 2009 at 11:40am

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Posted on: 31 August 2009 at 1:58am
@minnie reet actually its bidai. thats not a legend its just a flash in the pan. and bidai is aonly showing what ksoaps showed

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Posted on: 30 August 2009 at 4:39am
i would love to read this book to know her Shomajee's POV

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Posted on: 29 August 2009 at 11:47am
I just cant imagine reading this book even if somebody gifts it to me...eeehh ehh hhee

Edited on:29 August 2009 at 11:47am

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Posted on: 28 August 2009 at 6:59am
@Imran94: Yeah, I too feel happy dat SP is lying low, none of its new shows are attracting viewers but definately loosing old viewers bt still they claim they're fairing nicely.. LOLzz

I don't mind any channel leaving SP behind be it Zee or Imagine.. All I want is SP to realize what blunders they have made.

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Posted on: 27 August 2009 at 7:38am
@Devanshi --- Yes SP is going down and i am really happy ! lol !
I really thought Kyunki will be given a Proper ending but Nooo They had to stop ! I hate them for being biased ! Nowadays even Zee is winning against them and also NDTV is it's on way !

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Posted on: 27 August 2009 at 6:30am
@Imran94: Yea.. Ur right dat ratings did start stooping low bt still they were higher than what so-called no.1 shows today have.. I bet Kyunki had highest rating followed by KGGK n KZK n all 3 inspite of being 1,2 n 3 respectively had higher ratings then current no1 shows..

As for SP terminating Kyunki, it ws truly unfair, even if they wanted they could have atleast allowed prod. house to give it a definate ending rather terminating it this way.. They shud have remembered that SP got peak positions cz of Kyunki and other shows and you are right they jz wanted slot empty for no reason.. Ratings were not the actual reason for its termination.. Bt as we all can see SP itself is stooping down after the end of K-Soaps.

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