Smriti Irani dressed as Maniben hit the streets of Mumbai in her scooter and took a ride from Infinity Mall, Andheri to Lokhandwala Backroad last Sunday. This promotional activity was organized by SAB TV to grab the eyeballs of its viewers for their new show Maniben.com, produced by Contiloe.

According to our source, "Smriti waved to the public all thro the journey and also had interactions with media soon after the event ended. She was accompanied by 15-20 women who were dressed in typical Maniben attire, similar to what Smriti wore. The entire experience was funny and it was a thrill to see Smriti cheering for her new show. She also interacted with the crowd present, and shared her experience playing the character of Maniben".

When contacted Producer Abhimanyu Singh of Contiloe, he said, "With this road show, Maniben connected with her audience, and the channel organized it as part of their promotion campaign".

On the USP of the show, Abhimanyu quotes, "The soul of Maniben is the light-hearted emotional moments and its characters, and above all, the presence of Smriti who is loveable and a brilliant actress".

Reporter and Author: Ranjini Nair