India-Forums

   

Bidding adieu to Jasuben..

We talk to the Producer, J.D. Majethia on the closure of NDTV Imagine's Jasuben. Also we bring to you some closing snaps from the show..

Thursday, March 26, 2009 | 6:25:05 PM IST (+05:30 GMT)
 18 Comments | 8166 Views | Copyright: India-Forums.com


Slide ShowSLIDESHOW
 of


NDTV Imagine's Jasuben Jayantilal Joshi's Joint Family is closing its doors to viewers on March 28th. The JD Majethia-Aatish Kapadia show which had a huge family as its protagonist with Jasuben (Swati Chitnis) solving her family problems, started as a Monday to Thursday affair when the channel launched, and was then turned into a weekend show before finally getting wrapped up. We spoke to J.D. Majethia on why they chose to give Jasuben a decent burial…

"Like COLORS and Star Plus which are running their shows from Mondays to Fridays, NDTV Imagine wants to do the same. Jasuben was running from Fridays to Sundays. With the Hindi films being sold to TV channels for lesser prices, more and more big ticket movies are being sold to multiple channels which run them within one or two weeks of each other. Films fetch a collective viewership on a Sunday and that
positively affects the GRPs of a channel which in turn reflects positively in the TRPs. Besides, in between these films, channels run the promos of their daily shows, so that becomes in-built advertising", quips J.D.

Adding on, he says, "Now in such a scenario, it wouldn't have made sense to run Jasuben only on Saturdays. Yes, we are not completely satisfied with how Jasuben fared on the channel. It came at a time when COLORS had launched their Khatron Ke Khiladi and we all know how the channel affected the other shows then".

Talking about change seen in television, he quips "Today television has become very unpredictable and uncertain. What was on an upswing once is nowhere today. A show which did well two weeks ago today has a massive TRP drop…so it's all very uncertain. It's no longer a channel versus channel competition, its one show versus the other and that's a good sign because viewers now have a choice and they no longer have to watch a show out of habit even if it's badly made. They can switch to something else".

"It's a decent burial for Jasuben, no sweat because apart from Ramayan, it was the only show left to go off air from the first lot of shows NDTV Imagine had announced during their launch", concludes the Producer.

Telly Buzz bids farewell to the unique show Jasuben Jayantilal Joshi Ki Joint Family which shuts shop this weekend…

Reporter and Author: Kshama Rao



User Rating Rating(17 Votes)
*Shruti*, pinufan, Reshabh, ~*puja*~, ShajitFan06, radhika_21, sweety_ursh, instantkhichdi, AllonsyGeronimo, luv_pavi, ANJANA, -DulceMaria-, yipee, -Preeti-, tomnjerry2, minuu

Share this News on your Social Network.

Popular Search Terms:   aatish kapadia

User Comments & Ratings

Join India Forums for free to comment on this story. Have an account already? Use Quick Login to comment.
Dear Readers,
  • Please do not use derogatory comments in reply to the stories published on Telly Buzz, India-Forums.
  • The credibility of the site matter to us, and the comments in bad taste tend to invariably hurt the actors/production house/channel etc.
  • So kindly, refrain from creating an unhealthy atmosphere for all, and keep your comments constructive.
  • Also, please use the Rate It button if you want to just thank the author for posting the story.

RELATED CELEBRITIES

Posted on: 27 March 2009 at 6:40am
Wish the cast & crew all the best!!

Report Abuse
Posted on: 27 March 2009 at 4:58am
don''t worry Khichdi KumarIT industry is going through recession as well as renovation period !!!! so give them some time !!!!!!!! Ekta is also sleeping & will get up with all guns blazing !!!!!!! lolzzzz

Report Abuse
Posted on: 27 March 2009 at 4:44am
yes...i agree with darpan12...it was even better than BBB... will mis pankorben and chandu joshi a lot....................................................................................

Report Abuse
Posted on: 27 March 2009 at 2:56am
yaar am pretty sad
they shouldnt have ended this show
they were really good and entertaining

i wish the entire team all the best

Report Abuse
Posted on: 27 March 2009 at 12:50am
so sad. looks like its more dangerous to air serials on d weekend slot.

Report Abuse
Posted on: 26 March 2009 at 8:53pm
thanx!
sad its going off air!

Report Abuse
Posted on: 26 March 2009 at 8:18pm
will miss the show... one of the good ones...

Report Abuse
Posted on: 26 March 2009 at 2:37pm
That is unfortunate, especially since it was a better show than the ones that replaced it''s timing, like KMH and Bandini, dunno which one, but they shouldn''t have changed its timing in the 1st place.

Report Abuse
Posted on: 26 March 2009 at 1:25pm
ACHA HAI NA YAR PURANEY JAYIEN TO NAYE AYIEN GEIN NA...............................Q

Report Abuse
Posted on: 26 March 2009 at 12:42pm
awwww...i will miss this show!!! :(
good luck to the actors for their future projects.

Report Abuse

Tellybuzz Wassup??? Articles Index

Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.

Popular Channels :
Star Plus | Zee TV | Sony TV | Colors TV | SAB TV | Life OK

Quick Links :
Top 100 TV Celebrities | Top 100 Bollywood Celebs | About Us | Contact Us | Advertise | Forum Index