Bidding adieu to Jasuben..

We talk to the Producer, J.D. Majethia on the closure of NDTV Imagine's Jasuben. Also we bring to you some closing snaps from the show..

Thursday, March 26, 2009 | 6:25:05 PM IST (+05:30 GMT)   |  Copyright:  |  Comments 18 Comments  |  7836 Views


NDTV Imagine's Jasuben Jayantilal Joshi's Joint Family is closing its doors to viewers on March 28th. The JD Majethia-Aatish Kapadia show which had a huge family as its protagonist with Jasuben (Swati Chitnis) solving her family problems, started as a Monday to Thursday affair when the channel launched, and was then turned into a weekend show before finally getting wrapped up. We spoke to J.D. Majethia on why they chose to give Jasuben a decent burial…

"Like COLORS and Star Plus which are running their shows from Mondays to Fridays, NDTV Imagine wants to do the same. Jasuben was running from Fridays to Sundays. With the Hindi films being sold to TV channels for lesser prices, more and more big ticket movies are being sold to multiple channels which run them within one or two weeks of each other. Films fetch a collective viewership on a Sunday and that
positively affects the GRPs of a channel which in turn reflects positively in the TRPs. Besides, in between these films, channels run the promos of their daily shows, so that becomes in-built advertising", quips J.D.

Adding on, he says, "Now in such a scenario, it wouldn't have made sense to run Jasuben only on Saturdays. Yes, we are not completely satisfied with how Jasuben fared on the channel. It came at a time when COLORS had launched their Khatron Ke Khiladi and we all know how the channel affected the other shows then".

Talking about change seen in television, he quips "Today television has become very unpredictable and uncertain. What was on an upswing once is nowhere today. A show which did well two weeks ago today has a massive TRP drop…so it's all very uncertain. It's no longer a channel versus channel competition, its one show versus the other and that's a good sign because viewers now have a choice and they no longer have to watch a show out of habit even if it's badly made. They can switch to something else".

"It's a decent burial for Jasuben, no sweat because apart from Ramayan, it was the only show left to go off air from the first lot of shows NDTV Imagine had announced during their launch", concludes the Producer.

Telly Buzz bids farewell to the unique show Jasuben Jayantilal Joshi Ki Joint Family which shuts shop this weekend…

Reporter and Author: Kshama Rao

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  • Posted on: 27 March 2009 at 6:40am*Shruti*

    Wish the cast & crew all the best!!

  • Posted on: 27 March 2009 at 4:58amtomnjerry2

    don''t worry Khichdi Kumar

    IT industry is going through recession as well as renovation period !!!! so give them some time !!!!!!!! Ekta is also sleeping & will get up with all guns blazing !!!!!!! lolzzzz

  • Posted on: 27 March 2009 at 4:44aminstantkhichdi

    yes...i agree with was even better than BBB... will mis pankorben and chandu joshi a lot....................................................................................

  • Posted on: 27 March 2009 at 2:56am-Preeti-

    yaar am pretty sad
    they shouldnt have ended this show
    they were really good and entertaining

    i wish the entire team all the best

  • Posted on: 27 March 2009 at 12:50amprcns

    so sad. looks like its more dangerous to air serials on d weekend slot.

  • Posted on: 26 March 2009 at 8:53pmradhika_21

    sad its going off air!

  • Posted on: 26 March 2009 at 8:18pmsmallwonder

    will miss the show... one of the good ones...

  • Posted on: 26 March 2009 at 2:37pmAllonsyGeronimo

    That is unfortunate, especially since it was a better show than the ones that replaced it''s timing, like KMH and Bandini, dunno which one, but they shouldn''t have changed its timing in the 1st place.

  • Posted on: 26 March 2009 at 1:25pmVirgoboy

    ACHA HAI NA YAR PURANEY JAYIEN TO NAYE AYIEN GEIN NA...............................Q

  • Posted on: 26 March 2009 at 12:42pmShajitFan06

    awwww...i will miss this show!!! :(
    good luck to the actors for their future projects.

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