Gauri became a popular face after featuring as the female lead in Ekta's show Kutumb.
Ekta of Balaji Telefilms says while Gauri has only played positive roles till now, she would be seen as a character, bordering on the negative.
"Gauri is a brilliant actor...I am honored that she is working with me again. I think it's an interesting character, it's different from what Gauri has done all these years on TV.
"She has a very pretty face so she has been given classically positive roles. I won't say this is a negative role, but I wouldn't classify it as a completely white character (either)," the 39-year-old said here on Monday at the launch of the show.
Elaborating on Gauri's character, Ekta added: "She has a lot of edges, she plays a woman who is overtly practical. People can even call her stone-hearted because she gives importance to her mind and not her heart.
"She wants her daughters be like that, look pretty and marry right, marry not through heart but brain."