Monday, January 13, 2014
| 8:52:15 PM IST (+05:30 GMT)
143 Comments | 26146 Views | Copyright: IANS
After a run of over four years on the small screen, 'Pavitra Rishta', which is dragging now, is likely to go off the air soon.
Ekta Kapoor's Balaji Telefilms produced the show and it will be replaced by another show by the same banner, said a source.
But since Sushant's exit from the show in 2011 to fulfill his big screen dreams, the viewership has plummeted. Even getting popular actor Hiten Tejwani on board did not help it much.
The show took many leaps but instead of creating curiosity it disappointed the audience and the viewership dipped.
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