'Enough options, but not enough variety on Indian TV'

Channel V will flaunt a new brand identity and will see the launch of four new eclectic shows. The idea is to meet the need of the hour for Indian television - variety, says the youth general entertainment channel's head Prem Kama

Thursday, November 21, 2013 | 6:48:05 PM IST (+05:30 GMT)   |  Copyright: IANS  |  Comments 67 Comments  |  7387 Views

Channel V will flaunt a new brand identity and will see the launch of four new eclectic shows. The idea is to meet the need of the hour for Indian television - variety, says the youth general entertainment channel's head Prem Kamath.

The change is a "natural process", said Kamath.

"There certainly needs to be a change. On Indian television, there are too many options, but there's not enough variety, especially in the youth space," he added.

Channel V, which was earlier a purely music medium, discontinued music programming altogether July 1, 2012. It started pursuing content across various genres through fiction dailies and studio formats that address crucial and undermined youth issues.

Now, starting on November 25, it will sport a refreshed identity - a new logo to go with its new tagline- 'V Correct Hai'.

"The tagline is representative of how the youth likes to be emotionally correct about everything? How they get to know within them about the right way to go forward?" explained Kamath.

The brand refresh will also see the launch of four new shows - 'Sadda Haq', 'Confessions of an Indian Teenager', 'Paanch - Don't Get Mad, Get Even' and 'Relationship Status-It's Complicated'.

Each different from the other.

'Sadda Haq' is about a young Delhi girl who challenges the patriarchal world to make her way to an engineering college while "Confessions of an Indian Teenager" is about a young boy who takes the viewers on a journey to meet teenagers and share their dilemmas that result from peer pressure.

'Paanch - Don't get Mad, Get Even' narrates the story of a shy 18-year-old girl who enters a college in Mumbai to 'right some wrongs'.

'Relationship Status-It's Complicated' is a sitcom about three boys and three girls who land into each other's life when they become next door neighbors.

Explaining the idea behind the shows, Kamath said: "We try to explore relationships, career, education, friends and other such issues surrounding the youth, through our shows."

Most of the shows are bi-weeklies and will last only around 26 weeks as short, season-based entertainers seem to be the flavor of the season.

Apart from the new shows, Channel V's current flagship shows - 'Gumrah', 'Dil Dostii Dance' and 'The Buddy Project Season 2 - Now in College' will continue under the new brand identity.

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Related Shows

Dil Dostii Dance
Dil Dostii Dance

Gumrah
Gumrah

The Buddy Project Season 2 - Now in College
The Buddy Project Season 2 - Now in College

Sadda Haq
Sadda Haq

Paanch - 5 wrongs make a right
Paanch - 5 wrongs make a right

Relationship Status-It's Complicated

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Channel V
Channel V

  • Posted on: 20 January 2014 at 3:02amKiranSonu1

    Sadda Haq is an awesome show...
    All d actors of d show r awesome..
    Love it.

    1 member(s) Liked the above comment :
    KiranSonu1
  • Posted on: 06 January 2014 at 9:59ammain-ishaqzaadi

    Sadda Haq is an awesome show!

    2 member(s) Liked the above comment :
    ringroses, KiranSonu1
  • Posted on: 01 January 2014 at 10:49amsnowwhite123

    Sadda Haq is the best show ever

    1 member(s) Liked the above comment :
    KiranSonu1
  • Posted on: 25 December 2013 at 11:07am..Aney..

    luv Sadda haq...n m already hooked to it

    2 member(s) Liked the above comment :
    KiranSonu1, Josmi01
  • Posted on: 19 December 2013 at 11:21pmArshalicious

    Love Dil Dosti Dance!!
    Kriyaansh forever!!

    1 member(s) Liked the above comment :
    Arshalicious

    1 member(s) Disliked the above comment :
    Jenila
  • Posted on: 15 December 2013 at 1:10pm-.QTPie.-

    Sadda Haq ROCKSS!!!
    The concept is good and I love the actor and actress here :D

    3 member(s) Liked the above comment :
    KiranSonu1, ..Aney.., Josmi01
  • Posted on: 10 December 2013 at 2:38pmhonestyfirst

    Sada haq rocks ..
    Its very interesting n good ...

    3 member(s) Liked the above comment :
    KiranSonu1, ..Aney.., Josmi01
  • Posted on: 30 November 2013 at 6:13am-bLEu98-

    Loving the whole new set of shows and the bi-weekly format.

    3 member(s) Liked the above comment :
    ringroses, krishindia, -.QTPie.-
  • Posted on: 25 November 2013 at 12:43amiheartVD

    Prem Kamath , Take My Middle Finger Salute for ending TaaRey! I will pray sincerely that this Channel rots in hell! Spineless Peeps!

    4 member(s) Liked the above comment :
    iluvrevolution, ...Sanyukta..., -.QTPie.-, -upama-
  • Posted on: 24 November 2013 at 10:29amLuvAly_KriYansh

    waiting eagerly for monday...
    kriyaansh forever <3

    1 member(s) Liked the above comment :
    Arshalicious

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