Thursday, November 21, 2013
| 6:48:05 PM IST (+05:30 GMT)
67 Comments | Copyright: IANS
Channel V will flaunt a new brand identity and will see the launch of four new eclectic shows. The idea is to meet the need of the hour for Indian television - variety, says the youth general entertainment channel's head Prem Kamath.
The change is a "natural process", said Kamath.
"There certainly needs to be a change. On Indian television, there are too many options, but there's not enough variety, especially in the youth space," he added.
Channel V, which was earlier a purely music medium, discontinued music programming altogether July 1, 2012. It started pursuing content across various genres through fiction dailies and studio formats that address crucial and undermined youth issues.
Now, starting on November 25, it will sport a refreshed identity - a new logo to go with its new tagline- 'V Correct Hai'.
"The tagline is representative of how the youth likes to be emotionally correct about everything? How they get to know within them about the right way to go forward?" explained Kamath.
Each different from the other.
'Sadda Haq' is about a young Delhi girl who challenges the patriarchal world to make her way to an engineering college while "Confessions of an Indian Teenager" is about a young boy who takes the viewers on a journey to meet teenagers and share their dilemmas that result from peer pressure.
'Paanch - Don't get Mad, Get Even' narrates the story of a shy 18-year-old girl who enters a college in Mumbai to 'right some wrongs'.
'Relationship Status-It's Complicated' is a sitcom about three boys and three girls who land into each other's life when they become next door neighbors.
Explaining the idea behind the shows, Kamath said: "We try to explore relationships, career, education, friends and other such issues surrounding the youth, through our shows."
Most of the shows are bi-weeklies and will last only around 26 weeks as short, season-based entertainers seem to be the flavor of the season.
To stay updated with similiar articles follow
Popular Search Terms: v correct hai tv
Sadda Haq will wrap up its shoot on May 30...
The actress was last seen in Channel V's Swim Team.
The two know each other since 7 years now and have gotten along like a ...
Music composer-singer Vishal Dadlani, one half of the popular music ...
Views : 1965 | Comments : 6
Views : 1923 | Comments : 2
Views : 1410 | Comments : 4
Views : 1037 | Comments : 1
Views : 994 | Comments : 2
Views : 929 | Comments : 1
Popular Channels :Star Plus | Zee TV | Sony TV | Colors TV | SAB TV | Life OK
Quick Links :Top 100 TV Celebrities | Top 100 Bollywood Celebs | About Us | Contact Us | Advertise | Forum Index