In a noble endeavor that encourages netizens to make a difference to someone's life this Diwali, India's leading Hindi GEC, Zee TV, has launched a unique app on its official Facebook page called'Umeed ka Diya'. Every time a person lights a diya using this innovative Facebook app, Zee TV will donate money to Ekal Vidyalaya, a non- profit organization involved with spreading education in the rural areas of India. The channel urges its viewers to look beyond just lighting fire-crackers this festive season and light up a smile on a child's face instead.

The channel has plans of announcing the total amount donated towards children's education to Ekal Vidyalaya at the end of the activity, such that everyone who used the app understands the magnitude of the movement they were a part of. With funding a child's education made that easy, Facebook users are urged to visit Zee TV's app at https://www.facebook.com/ZeeTvIndia/app_293616724081488.  Light the 'Umeed ka diya' and share the link with your friends and family!