's popular mythological saga Devon Ke Dev. Mahadev
strong run with the maha-episode which was aired on Sept. 9 recording the highest
rating for any General Entertainment
Channel (GEC) in the past one year. As per TAM ratings, the special
episode of the show recorded a
whopping 8.2 TVR
in Week 37 – 2012.
The channel has been
adding viewers since its launch in December 2011 in a lighning speed. It
is also enjoys being the only channel that steadily increased GRPs
in the last two weeks. This week, the channel
recorded its highest GRP of 167
, a major jump from previous week's 141 GRP.
On this occasion, Ajit Thakur, General Manager - Life OK
"At Life OK
, we strongly believe in cherishing what we have and our
ratings are a true testament to this belief. It is our constant endeavor to deliver better quality entertainment to our
viewers. Having recorded an 8.2 TVR on Devon ka Dev... Mahadev this
week, we are delighted to see that audiences have acknowledged our
efforts towards providing wholesome family entertainment. While the
show is about a mythological story, we ensure that our
audience is treated with top quality content using today's cutting edge
technology. This is a stepping stone for us and we hope to further live
up to the expectations offering a never before entertainment experience
to our viewers."
in a short span of time has established itself as a favourite
channel for prime time family entertainment. The channel aims to further
strengthen its distribution, width and reach as well as its brand
presence by creating greater affinity with its content
and consumer-centric marketing activities.
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