Life OK's popular mythological saga Devon Ke Dev. Mahadev continued its strong run with the maha-episode which was aired on Sept. 9 recording the highest rating for any General Entertainment Channel (GEC) in the past one year. As per TAM ratings, the special episode of the show recorded a whopping 8.2 TVR in Week 37 – 2012.
The channel has been adding viewers since its launch in December 2011 in a lighning speed. It is also enjoys being the only channel that steadily increased GRPs in the last two weeks. This week, the channel recorded its highest GRP of 167, a major jump from previous week's 141 GRP.
On this occasion, Ajit Thakur, General Manager - Life OK says, "At Life OK, we strongly believe in cherishing what we have and our ratings are a true testament to this belief. It is our constant endeavor to deliver better quality entertainment to our viewers. Having recorded an 8.2 TVR on Devon ka Dev... Mahadev this week, we are delighted to see that audiences have acknowledged our efforts towards providing wholesome family entertainment. While the show is about a mythological story, we ensure that our audience is treated with top quality content using today's cutting edge technology. This is a stepping stone for us and we hope to further live up to the expectations offering a never before entertainment experience to our viewers."
Life OK in a short span of time has established itself as a favourite channel for prime time family entertainment. The channel aims to further strengthen its distribution, width and reach as well as its brand presence by creating greater affinity with its content and consumer-centric marketing activities.