Sony Entertainment Television continued its dream run, and replaced
from the No 2 slot among GECs with a strong 245 GRPS across
markets. Empowered by the best fiction and non- fiction shows for its
viewers, Sony Entertainment Television has become the Most Watched
Television channel and is the No.1 channel in primetime with 154 GRPs.
's charisma took centre stage once more with KBC's
opening at 5.2 TVRs being the highest recorded for any non-fiction show
SET's fiction shows have shown a stupendous increase
as well, where, Bade Acche Laggte Hai struck a chord with the males
and females alike and garnered 3.7 TVR for the current week was followed
by Saas Bina Sasuraal at 2.4 TVR. CID
continued to thrill the
audience with an average rating of 3.5 TVR, supplemented by Crime
Patrol at 3.1.
The strong line up of shows in both categories of
fiction and non-fiction propelled Sony to a very strong No 2 position
among Hindi General Entertainment Channels.
Delighted at the
channel performance, Ms Sneha Rajani, Senior EVP Business Head, SET,
said "KBC 2011 has been the only non-fiction show to open above 5 TVR
this year on any Hindi GEC. We are delighted at the performance of all
our shows and over the next four to five weeks we will further consolidate our
position. We are confident that fiction will be the main growth driver
on the channel. With a slew of promising new shows, SET will be a channel
to watch out for."
Commenting on the stupendous numbers for SET,
Mr NP Singh, COO MSM, said "2011 has been a very good year for us. Sony
Entertainment Television is on an upward curve. With the excellent
opening of Kaun Banega Crorepati
, the fantastic performance of all our
fiction shows and non- fiction shows we are ready for the next level
of growth for the channel and our upcoming shows will simply add to the
great performance of the channel."
User Rating (60 Votes)
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