The grand opening of KBC 2011 has catapulted Sony to the No.1 position in these 3 cities where Colors has a GRP of 100, Star Plus has 106 GRP and with Sony TV catapulting up to 111 GRP.
With the excellent performance of KBC and continued dream run of 'Bade Acche Laggte Hai' and 'Saas Bina Sasuraal', Sony has firmly established its leadership position.
Speaking on Kaun Banega Crorepati's stupendous opening, Ms Sneha Rajani, Senior EVP and Business Head, Sony Entertainment Television said, "KBC's core promise of 'koi bhi insaan chota nahin hota' and the magnetic pull of the legendary Mr. Bachchan makes KBC the most popular show on Indian Television. We are delighted with the performance of KBC. These numbers show that we have yet again touched a chord with our viewers. The impressive opening numbers for KBC is an emphatic endorsement of our promise of delivering wholesome family entertainment has worked across the length and breadth of the country".
Last season of Kaun Banega Crorepati had opened at 5.3 TVR in Delhi, Mumbai and Kolkatta metros according to the TAM mid-week data for the 42 of TAM 2010. At HSM level, the last season of KBC had recorded a block-buster opening of 6.2 TVRs. While the numbers from the rest of the market are awaited, which will be out next Wednesday/Thursday, the present numbers are even more impressive considering the time slot this season has been changed to 8.30 pm from its original 9 pm slot and also the show's duration has increased from one hour to one and half hours.