Powered by its' Koi Bhi Insaan Chota Nahi Hota' promise, and the
unbeatable charisma of Mr. Amitabh Bachchan
–the legendary host and
India's biggest Superstar ever, Kaun Banega Crorepati 5
(KBC) on Sony
Television Network, has once again emerged as India's favorite show with
a block-buster opening of 5.24 TVRs, in the top 3 metros, Mumbai, New
Delhi and Kolkata.
The grand opening of KBC 2011 has catapulted
Sony to the No.1 position in these 3 cities where Colors
has a GRP of 100, Star Plus
has 106 GRP and with Sony TV
catapulting up to 111 GRP.
With the excellent
performance of KBC and continued dream run of 'Bade Acche Laggte Hai'
and 'Saas Bina Sasuraal', Sony has firmly established its leadership
Speaking on Kaun Banega Crorepati's stupendous opening,
Ms Sneha Rajani, Senior EVP and Business Head, Sony Entertainment
Television said, "KBC's core promise of 'koi bhi insaan chota nahin
hota' and the magnetic pull of the legendary Mr. Bachchan makes KBC the
most popular show on Indian Television. We are delighted with the
performance of KBC. These numbers show that we have yet again touched a
chord with our viewers. The impressive opening numbers for KBC is an
emphatic endorsement of our promise of delivering wholesome family
entertainment has worked across the length and breadth of the country".
season of Kaun Banega Crorepati had opened at 5.3 TVR in Delhi, Mumbai and Kolkatta metros
according to the TAM mid-week data for the 42 of TAM 2010. At HSM level,
the last season of KBC had recorded a block-buster opening of 6.2 TVRs.
While the numbers from the rest of the market are awaited, which will be
out next Wednesday/Thursday, the present numbers are even more
impressive considering the time slot this season has been changed to
8.30 pm from its original 9 pm slot and also the show's duration has
increased from one hour to one and half hours.
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