With the advent of the New Year, Imagine
is looking forward to few new
fiction launches in the first quarter. The channel has also made way
for their big property Zor Ka Jhatka in its daily line-up. Pardes Main
Mila Koi Apna is their next fiction property that will launch on
February 1st at the 10.30 PM slot.
Saurabh Tewari, Head of
Programing – Fiction, Imagine
TV has an exclusive conversation with
TellyBuzz wherein he talks about the major reshuffle in time slots when
it comes to Imagine
's daily fiction shows, on their next fiction
launch, Pardes Main Mila Koi Apna and much more..
What are the new fiction line-ups in the first quarter of the year in Imagine?
will be launching two new shows, Pardes Main Mila Koi Apna and
Chandragupta Maurya. Pardes launches on 1st February and will take the
10.30 PM slot. Talk us thro' the recent shuffle in the fiction line-up to accommodate your new reality show Zor Ka Jhatka?
Ka Jhatka is one of our huge properties and we found it apt to place it
at the 9-10PM prime time slot as this is the slot that guarantees
maximum viewership and base to perform. Gunahon Ka Devta
and Baba Aiso
Varr Dhundo will be shifting by just half an hour. While Gunahon moves
from the 9 PM slot to 8.30 PM, Baba will take the 10PM slot from the
present time of 9.30 PM. There is not much of a shift in the audience
profiling; we have a good loyalty for both the shows and I don't think
it will make much of a difference. Also both these shows will get an
additional push from Zor Ka Jhatka as it placed just before and after
the SRK hosted show. What about the time slots of Armanon Ka Balidaan Arakshan and Rakt Sambandh?
have not yet decided on the time slots for both these shows. But we can
tell you that they will not go off air. Bandini
is the only show that
will go as of now. But Rakt Sambandh is a show that is giving you decent ratings at the 10 PM slot. So why touch it?
believe that a good show has the capability of working in any slot.
is doing well for us, and by pushing it to probably an
early evening slot, we might again make slight changes in the overall
story line so that it suits that particular time slot. As you know,
began as a multi-track story, but after a point the
research and audience feed backs gave us a clue that the show might do
well if we concentrate on one particular main track. So taking this
into notice, we changed the track and it really did wonders for us.
After a point, changes in story telling will happen and this is exactly
what we will attempt to do again. We have heard that there will be a series of love stories to come in Imagine this year. Your take on this..
we will start with Pardes Main Mila Koi Apna which is a different kind
of a love story. It is the love story of a girl who hails from Eastern
UP with a Maharashtrian boy. The show will deal with the conflicts that
happen in the city of Mumbai between people of various sections,
backgrounds and socio-economic status. It will focus on the day-to-day
life style, the problems they face and how they overcome them, the
impact of corruption and crime etc. And amidst all this, will be the
Tell us about Pardes Main Mila Koi Apna.. What's the USP of the show?
is a love story set in the backdrop of the city Mumbai where life of a
common man is so very challenging. It is about this girl who is an
outsider, and comes and settles in Mumbai to become a part of the
culture and flavour of the city. She goes on to fall in love with a boy
from a totally different community, and that is the basic plot of the
show. This show can only be set in Mumbai.So will you be capturing the real essence of Mumbai by shooting in real-life locations?
course!! We have already shot an action sequence in Dadar. There is a
very important scene shot in Goregaon. We will surely capture the real
flavour of the city wherever the script demands that. Otherwise, we
have a set in Film City.
We heard the story is based on the movie West Side. Will it be completely based on it?
it's not exactly the story of 'West Side'. It is the story of two gangs
wherein the boy's elder brother belongs to one gang and a relative of
the girl belongs to another gang. And the similarity ends here. In this
case, Arjun Bijlani
and Kapil Nirmal
play brothers. Give us a brief on the two male leads in the show..
are talking about a typical Maharashtrian family which resides in
Dadar. The father is a cop and they have been staying in the Police
Colony for 25 long years. You will find a typical Mumbai impact in one
guy wherein he represents the aggressive unemployed youth of the city.
He will start questioning his own father that he has not been able to
achieve anything in life, and that he is a loser. This will give rise
to realistic situations wherein the father gets a setback after
sacrificing all his life to give his kids the best in life. The life of
Mumbai is projected wherein everything is expensive, and the salary
slip that you draw never matches with the monthly expense of the
family. His younger brother is this hep and happening, yet
down-to-earth guy who has a different approach to life. The kids are
aspirational and want to cross the line to achieve something in life. This show was supposed to be based on the Marathi-UP political rift. What made you change it?
we just had a discussion over the table about working on a political
drama. But we decided internally that the route will not be correct. We
wanted to stick to the entertainment aspect and keep the sensitive
issues away. Frankly speaking, we did not even reach to a scripting
level also. You have taken known names in Arjun Bijlani, Kapil Nirmal and Bhavna Khatri for the show. Any keen interest in choosing them?
was nothing that specific in casting them. We also went for some new
faces, but things did not materialize. This is a show where we needed
good actors, as there is a demand of depth and intensity in terms of
performances. Having said this, we needed to have a freshness in the
actors we choose as this is a love story. But no new comers fit the
bill. As we saw Arjun Bijlani
in the audition, we found him perfect for
the role of Chandu. And above all, he has a very good fan following.
as Sarje Rao too fits well into the character. Tell us a bit more on the casting of the show..
have Atisha Naik who is a known name in the theatre industry. She is
debuting in television with this show. Also we have noted actress
What is the message that the show will give to the viewers?
speaking, this is not a hard-hitting show that will drive out a
message. But there will be a sense of national integration, wherein
irrespective of the region you come from you will get affected if there
is a problem. Mumbai's life is so fast and happening, and there are
many incidents and accidents that take place day in and day out and the
only way to face problems is to stay united. We will not be passing any
direct message, but we will convey this while narrating the love story.
Imagine is working for the first time with Reliance Big Productions. How has the association been?
has been very good so far. Jayesh Patil and I have been working on this
concept for sometime now. They are brilliant Producers and give us a
good infrastructure support which is an added advantage. Noted writer Jayesh Patil who has penned Laagi Tujhse Lagan is writing this show. How well has the concept and script come out?
It has been going good. Jayesh Patil is the Fiction Head of Reliance Big Productions. When is the launch of Chandragupta Maurya being planned?
We are still figuring out the dates. It should be either in February or March. Another show to be produced by BAG Films is in the pipeline, is it? Any cast finalized for the same?
We have a couple of fiction shows, basically love stories in the pipeline. But it is too early to comment on it. Is it a concern that Imagine has not been able to cross the magical 100 GRP mark even now?
had crossed the 100 mark before, for three-four weeks. But yes, it is a
matter of concern and we are working towards it. There are so many
channels and shows these days. We need to be convinced of what we are
doing and we are incorporating good content by keeping the audience
views and research results in mind. We are positive about the outcome
and it is only matter of time before we achieve it.Reporter and Author: Srividya Rajesh