'Pardes Main Mila Koi Apna can only be set in Mumbai' - Saurabh Tewari

Saurabh Tewari, Head of Programing Fiction, Imagine TV in conversation with TellyBuzz on the channel's next few fiction launches..

Friday, January 14, 2011 | 8:56:50 PM IST (+05:30 GMT)   |  Copyright: india-forums.com  |  Comments 64 Comments  |  12391 Views


With the advent of the New Year, Imagine is looking forward to few new fiction launches in the first quarter. The channel has also made way for their big property Zor Ka Jhatka in its daily line-up. Pardes Main Mila Koi Apna is their next fiction property that will launch on February 1st at the 10.30 PM slot.

Saurabh Tewari, Head of Programing Fiction, Imagine TV has an exclusive conversation with TellyBuzz wherein he talks about the major reshuffle in time slots when it comes to Imagine's daily fiction shows, on their next fiction launch, Pardes Main Mila Koi Apna and much more..

What are the new fiction line-ups in the first quarter of the year in Imagine?
We will be launching two new shows, Pardes Main Mila Koi Apna and Chandragupta Maurya. Pardes launches on 1st February and will take the 10.30 PM slot.

Talk us thro' the recent shuffle in the fiction line-up to accommodate your new reality show Zor Ka Jhatka?
Zor Ka Jhatka is one of our huge properties and we found it apt to place it at the 9-10PM prime time slot as this is the slot that guarantees maximum viewership and base to perform. Gunahon Ka Devta and Baba Aiso Varr Dhundo will be shifting by just half an hour. While Gunahon moves from the 9 PM slot to 8.30 PM, Baba will take the 10PM slot from the present time of 9.30 PM. There is not much of a shift in the audience profiling; we have a good loyalty for both the shows and I don't think it will make much of a difference. Also both these shows will get an additional push from Zor Ka Jhatka as it placed just before and after the SRK hosted show.

What about the time slots of Armanon Ka Balidaan Arakshan and Rakt Sambandh?
We have not yet decided on the time slots for both these shows. But we can tell you that they will not go off air. Bandini is the only show that will go as of now.

But Rakt Sambandh is a show that is giving you decent ratings at the 10 PM slot. So why touch it?
We believe that a good show has the capability of working in any slot. Rakt Sambandh is doing well for us, and by pushing it to probably an early evening slot, we might again make slight changes in the overall story line so that it suits that particular time slot. As you know, Rakt Sambandh began as a multi-track story, but after a point the research and audience feed backs gave us a clue that the show might do well if we concentrate on one particular main track. So taking this into notice, we changed the track and it really did wonders for us. After a point, changes in story telling will happen and this is exactly what we will attempt to do again.

We have heard that there will be a series of love stories to come in Imagine this year. Your take on this..
Yes, we will start with Pardes Main Mila Koi Apna which is a different kind of a love story. It is the love story of a girl who hails from Eastern UP with a Maharashtrian boy. The show will deal with the conflicts that happen in the city of Mumbai between people of various sections, backgrounds and socio-economic status. It will focus on the day-to-day life style, the problems they face and how they overcome them, the impact of corruption and crime etc. And amidst all this, will be the love story.

Tell us about Pardes Main Mila Koi Apna.. What's the USP of the show?
This is a love story set in the backdrop of the city Mumbai where life of a common man is so very challenging. It is about this girl who is an outsider, and comes and settles in Mumbai to become a part of the culture and flavour of the city. She goes on to fall in love with a boy from a totally different community, and that is the basic plot of the show. This show can only be set in Mumbai.

So will you be capturing the real essence of Mumbai by shooting in real-life locations?
Of course!! We have already shot an action sequence in Dadar. There is a very important scene shot in Goregaon. We will surely capture the real flavour of the city wherever the script demands that. Otherwise, we have a set in Film City.

We heard the story is based on the movie West Side. Will it be completely based on it?
See, it's not exactly the story of 'West Side'. It is the story of two gangs wherein the boy's elder brother belongs to one gang and a relative of the girl belongs to another gang. And the similarity ends here. In this case, Arjun Bijlani and Kapil Nirmal play brothers.

Give us a brief on the two male leads in the show..
We are talking about a typical Maharashtrian family which resides in Dadar. The father is a cop and they have been staying in the Police Colony for 25 long years. You will find a typical Mumbai impact in one guy wherein he represents the aggressive unemployed youth of the city. He will start questioning his own father that he has not been able to achieve anything in life, and that he is a loser. This will give rise to realistic situations wherein the father gets a setback after sacrificing all his life to give his kids the best in life. The life of Mumbai is projected wherein everything is expensive, and the salary slip that you draw never matches with the monthly expense of the family. His younger brother is this hep and happening, yet down-to-earth guy who has a different approach to life. The kids are aspirational and want to cross the line to achieve something in life.

This show was supposed to be based on the Marathi-UP political rift. What made you change it?
See, we just had a discussion over the table about working on a political drama. But we decided internally that the route will not be correct. We wanted to stick to the entertainment aspect and keep the sensitive issues away. Frankly speaking, we did not even reach to a scripting level also.

You have taken known names in Arjun Bijlani, Kapil Nirmal and Bhavna Khatri for the show. Any keen interest in choosing them?
There was nothing that specific in casting them. We also went for some new faces, but things did not materialize. This is a show where we needed good actors, as there is a demand of depth and intensity in terms of performances. Having said this, we needed to have a freshness in the actors we choose as this is a love story. But no new comers fit the bill. As we saw Arjun Bijlani in the audition, we found him perfect for the role of Chandu. And above all, he has a very good fan following. Kapil Nirmal as Sarje Rao too fits well into the character.

Tell us a bit more on the casting of the show..
We have Atisha Naik who is a known name in the theatre industry. She is debuting in television with this show. Also we have noted actress Prachi Pathak.

What is the message that the show will give to the viewers?
Honestly speaking, this is not a hard-hitting show that will drive out a message. But there will be a sense of national integration, wherein irrespective of the region you come from you will get affected if there is a problem. Mumbai's life is so fast and happening, and there are many incidents and accidents that take place day in and day out and the only way to face problems is to stay united. We will not be passing any direct message, but we will convey this while narrating the love story.
 
Imagine is working for the first time with Reliance Big Productions. How has the association been?
It has been very good so far. Jayesh Patil and I have been working on this concept for sometime now. They are brilliant Producers and give us a good infrastructure support which is an added advantage.

Noted writer Jayesh Patil who has penned Laagi Tujhse Lagan is writing this show. How well has the concept and script come out?
It has been going good. Jayesh Patil is the Fiction Head of Reliance Big Productions.

When is the launch of Chandragupta Maurya being planned?
We are still figuring out the dates. It should be either in February or March.

Another show to be produced by BAG Films is in the pipeline, is it? Any cast finalized for the same?
We have a couple of fiction shows, basically love stories in the pipeline. But it is too early to comment on it.

Is it a concern that Imagine has not been able to cross the magical 100 GRP mark even now?
We had crossed the 100 mark before, for three-four weeks. But yes, it is a matter of concern and we are working towards it. There are so many channels and shows these days. We need to be convinced of what we are doing and we are incorporating good content by keeping the audience views and research results in mind. We are positive about the outcome and it is only matter of time before we achieve it.

Reporter and Author: Srividya Rajesh

Share this News on your Social Network.

User Rating Rating(48 Votes)
  SRKrazzy, sadumayu, JunRats, Wizard.friend, Charming-Arjun, Mayu4ever, cutieJun, 4MayUr, cute.arjun, nj-mayank, kutu.., seema.., nj-mayur, horizon.., Arjun4ever, Saee.T, cool_shwets, Anusha, well-wisher, PN_luvs_Arjun, supreet.., iluvsalman, love.mayurarti, ChocoLatte, Ritu.V, usmrasul, greenleaf007, yumnakapoor, -Preeti-, Lumzz, bsingapury, yipee, -Mayu-, --Sanchu--, darshana23, Roshni., MyInspirationz, -SMay31-, Jenifer., sujji0609, Debolina., relentless., Nikki_Titli, SaRuv.

User Comments & Ratings

Join India Forums for free to comment on this story. Have an account already? Use Quick Login to comment.

Dear Readers,

  • Please do not use derogatory comments in reply to the stories published on Telly Buzz, India-Forums.
  • The credibility of the site matter to us, and the comments in bad taste tend to invariably hurt the actors/production house/channel etc.
  • So kindly, refrain from creating an unhealthy atmosphere for all, and keep your comments constructive.
  • Also, please use the Rate It button if you want to just thank the author for posting the story.

Related Celebrities

Arjun Bijlani Arjun Bijlani
(2298)
(95)
(54)

Kapil Nirmal Kapil Nirmal
(215)
(64)
(17)

Bhavna Khatri Bhavna Khatri
(69)
(4)
(7)

Related Shows

Bandini
Bandini

Laagi Tujhse Lagan
Laagi Tujhse Lagan

Rakt Sambandh
Rakt Sambandh

Gunahon Ka Devta
Gunahon Ka Devta

Baba Aiso Varr Dhundo
Baba Aiso Varr Dhundo

Armanon ka Balidaan-Aarakshan
Armanon ka Balidaan-Aarakshan

Related Channels

Imagine
Imagine

  • Posted on: 23 June 2011 at 12:36amneha333

    Love u arjun love u arjun love u arjun love u arjun
    Love u arjun love u arjun love u arjun love u arjun
    Love u arjun love u arjun love u arjun love u arjun
    Love u arjun love u arjun love u arjun love u arjun
    Love u arjun love u arjun love u arjun love u arjun
    Love u arjun love u arjun love u arjun love u arjun
    Love u arjun love u arjun love u arjun love u arjun
    Love u arjun love u arjun love u arjun love u arjun
    Love u arjun love u arjun love u arjun love u arjun
    Love u arjun love u arjun love u arjun love u arjun
    Love u arjun love u arjun love u arjun love u arjun
    Love u arjun love u arjun love u arjun love u arjun
    Love u arjun love u arjun love u arjun love u arjun
    Love u arjun love u arjun love u arjun love u arjun
    Love u arjun love u arjun love u arjun love u arjun
    Love u arjun love u arjun love u arjun love u arjun
    Love u arjun love u arjun love u arjun love u arjun
    Love u arjun love u arjun love u arjun love u arjun
    Love u arjun love u arjun love u arjun love u arjun
    Love u arjun love u arjun love u arjun love u arjun




  • Posted on: 15 February 2011 at 1:55amfrnk

    imagine inmagine imagine...listen here............jst listen here......concentrate on KMH 2. none other show can give u trp's like kmh.

    n m damn sure PARDES MEIN MILA KOI APNA will d fIrst biggest flop of this year on d channel.

    KMH ROCKZZZ...ARJOHI ROCKZZZZ
    n do promote KMH........IMAGINE IZ NOT DOING SO...

    Edited on:15 February 2011 at 1:56am

  • Posted on: 05 February 2011 at 10:26pmkutu..

    Hi Arjun!!- this show is rocking



    For the first week & 4 episodes,PMMKA has been quite nice.
    The strength of the show....amazing production value, great camera work,good execution and characterisation.
    The concept is interesting.

    The two male leads, the strength of the show have not yet been introduced.

    With entry of Sarje Rao,the show would be more engrossing and with the entry of Chandu the show is going to rock.Arjun you are going to be awesome as usual.

    this is not youth oriented show but a family show aimed for general indian masses

    kudos to u for breaking ur mould,,can't wait for ur rocking entry
    love u

    So eagerly waiting to see you as hot,happening,sab ka ladla and charming Chandu.
    Come soon Jun !!

    All the best to the team of PMMKA!!

  • Posted on: 04 February 2011 at 11:37amnj-mayur

    arjun.......

    All the best for d show Arjun..u'll rock it!.......the wait still continues....hope to see you on monday!!!....cant wait for your entry....misssing you!!!!

  • Posted on: 03 February 2011 at 5:49amkutu..

    Jun ,hopefully ur entry is today .can't wait to see U.Luv U so much.

  • Posted on: 31 January 2011 at 5:46am--Sanchu--

    Arjun is a brilliant actor and is extremely good looking.Thanks for casting him as Chandu!
    All the best for your new show...all the best to the entire team of PMMKA!

  • Posted on: 27 January 2011 at 6:38amnj-mayur

    Arjun

    You are going to do full justice to the character of Chandu...you are going to rock as usual....& you are looking too cute in your get up as Chandu.

  • Posted on: 24 January 2011 at 1:40amseema..

    all the best to PMMKA!!!!!!!.......................
    ARJUN ROCKS

  • Posted on: 23 January 2011 at 11:57pmkutu..

    arjun

    All the very best for ur new show and will watch this show only for u...................

  • Posted on: 23 January 2011 at 6:24amsmiley121

    l
    congrats to Kapil for choosing such a brilliant role after doing Yudi in RKAB ...Really looking frwrd to see u here as tapori/goon . All the best

Tellybuzz Starry Takes Articles Index

Telly Buzz Search

  

Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.