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'Our 25,700 Cr industry lives under tyranny of TRPs'- Siddharth Basu

Monday, August 02, 2010 | 7:07:37 PM IST (+05:30 GMT)   Comments 27 Comments
'Our 25,700 Cr industry lives under tyranny of TRPs'- Siddharth Basu

Siddharth Basu of Big Synergy on a tete-e-tete with TellyBuzz…


The Producer of Colors India's Got Talent- Khoj 2, Siddharth Basu, CMD, Big Synergy, bares all on what makes him tick, worried and work as a producer. How much does it matter that a production house is working under foreign banners and what it means to Indian producers. This man has abundant knowledge and knows the details of the industry to the T.

Read on for a share of his gyaan…

We've heard that this season has included more places for audition…
Yes, the chunk of northeast is one big addition. We have this big and beautiful Acapella group which attempts to bring a flavor of Indian music through western instruments. We have been going deeper into the country trying to get out as much more talent as people.

What's new this season?
Well, I don't know what to say to that because this show has always been about performing arts. Jawaharlal Nehru said – 'We are not a country, we are a continent'. It's true because we have such diverse yet rich culture. This show aims to shine light on all of it…to make us realize what a rich treasure of talent we got. Yes, I'd definitely say that this time, the logistics are mind boggling. Also, people knew about this show this time around thanks to the popularity of last season, so we had an advantage.

Can you brief us about the format of the show?
Well, we have in hand 19 episodes. We have 8 audition episodes, one culling episode, semifinals and finals. There will be seven people in the finals.

What's your inspiration to come up with such a show?
My roots are in theatre. However, television gave me livelihood. The different kinds of performances, be it theatre, cinema or small screen, have always excited me,  which is why as a production house Big Synergy came forward with Jhalak Dikhla Ja. Mumbai is more Bollywood oriented. We have so many art forms out there that have nothing to do with Bollywood but yet are so beautiful. Our aim is to bring them out. My love for art forms is what basically drives me to do such performance oriented shows.

How different is the Indian version from the original British version?
The British version is crisper. They have less than 10 episodes for the whole season. They try to bring out the human story related to each performance. Here we are trying to exhibit more and more art forms because we are a huge country and we have that much variety. We want to show as much of this as possible.

Does working under foreign banner increase pressure?
To some extent it does. It comes from all over because a lot of people have their stakes at hold- advertisers, investors. But there's the advantage of recognition too. Plus, you have a good financial backup. It's a classic give and take situation.

Will the winner be entirely chosen on audience poll?
I think it's pretty much up to them. The judges can only guide them as to who is the eligible winner…

Do you think India's Got Talent will help Colors get back on its number one position?
As a producer I can only give my best and hope for the best. My commitment is mainly with the show not the channel. If the TRPs help the channel then I'm a happier person!

Is this TRP too much of a pressure?
It's sad that the television industry is taking this benchmark too seriously. We have 129 million viewers and how many sets are taken into account for TRP measurements?  Just 7000 odd!   Our 25,700 Crore industry is living day to day under the tyranny of TRPs. Now I'm not against sampling. But people need to understand that it's just one dipstick. I say, also take into consideration research and feedback.

Reporter and Author: Susan Jose

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  • Posted on: 2 years agowalquest2000

    Mr.Siddarth Basu

    I read your name , and that made me read your article. You started the ball rolling for our Television, and I feel under your guidance the industry will make big strides.

    People should trust themselves, and the "Creatives" should be really creative. The remote switch is too close to the finger tips.

  • Posted on: 2 years agoLata2011

    The yardstick for measuring TRPs is ridiculous. Before the TRP scenario came into existence the serials and the shows were far better than the present day shows ruling the TRPs.

  • Posted on: 2 years agoramas

    Mr Basu thanks for 129 million viewers 7000 sample size is way too little. Just for that some good shows are sacrificed. just too crazy. From now on when ever I hear the trp word I will be so upset.
    They are not even considering one % .
    How can we let such crazy measure rule and decide which show is better and which is worst and it's fate and future based on such little sample size.

  • Posted on: 2 years agoNeil-fan

    very well said Mr. basu Trp's alone are not enough and also the sample is not enough, it depends some shows might be more popular in the north, some east, some south, some west how do they decide sample population. India is a country with diverse cultures one show might be a huge hit in one particular state, now if they are taking only a sample out of that state then these are not accurate numbers, research, feedback, comments abt show, online viewership, popularity of the actors in the show all these need to be taken into consideration

  • Posted on: 2 years agosayhi2nimi

    even i would go for audience feedback and online viewership should also taken in count for TRP's.then they might get the original figure how the show is doing.

  • Posted on: 2 years agoMy-Simi

    Online viewership and audience feedback need to be considered very strongly. If not good shows soon get trashy eventually in the rat race to compete for remaining on air

  • Posted on: 2 years agoyipee

    intelligent man...loved his last answer

  • Posted on: 2 years agomoniluvskinshuk

    really just becoz of trp prod & channel ditces fans feelings very badly

  • Posted on: 2 years agorusha4003

    Exactly !

    Mr Basu has hit the nail on the head !

    TRP sampling sucks ... wish more ppl connected with shows on TV speak up like Basu .. only then we can see a change in this.

    the sample of 7000 does not even skim the surface of the total audience ... so what kind of rating is this ???? Utter nonsense !

  • Posted on: 2 years agoRehana86

    @ achiever: cudn't agree more buddy....very well said....n definitely agree with Mr. Basu ...

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