has surpassed itself at the Promax/BDA Awards
held in Mumbai recently. The Promax/BDA Awards recognize excellence in on-air promotion, branding and advertising across India, Pakistan and Bangladesh.
MTV took home 17 awards at the ceremony with 10 gold's and 7 silver's across various categories, proving an all out victory for the channel.
Comments Ashish Patil, GM MTV India and Sr. VP Creative and Content
, "The MTV OAP team has outdone itself – leading the score board by a huge margin – showing how when it comes to cutting edge creative work, they're the best! They've gone and proved once again how the simplest ideas can deliver impact irrespective of the size of the budget [or the lack of it!]"
Some of the awards won by MTV India include - 3 Gold's for the best sound design, funniest spot and best animation category for "Jingle Bell". 1 gold each for the promotional campaign for Splitsvilla 1 and the best original logo design for Roadies. Silver's include best in-house station image promo for MTV's Scary Mary, best original music composition for Change - Republic Day song and best brand-integration promo for Bingo Crunch, amongst many others.