Zee TV, India’s largest media and entertainment conglomerate proudly announces the launch of a property that establishes the beginning of original content in the afternoon band – Meteor Films’ Saath Saath Banayenge Ek Aashiyaan. The move further reinforces the channels thought of bringing in fresh programming in the afternoon slot. The time band starting 1.00pm now offers Saath Saath, followed by Rakhi at 1.30 pm and then Meri Doli Tere Angana at 2.00pm.
Speaking on the launch, Zee TV Business Head, Tarun Mehra commented, “We realized the need for original programming in the afternoon. Our research showed that viewers were keen to sample something fresh content and not just the repeats of prime time shows. Saath Saath…Banayenge Ek Aashiyaan has a theme that is very new but relatable.”
Saath Saath is the story of a Delhi based Punjabi family The Singhs. The two grand-sons of the family get married to girls who are geographically and culturally poles apart from each other. One hails from a small town in Punjab while the other is an NRI who’s been brought up across the seven seas. The story takes many turns, romantic, emotional, dramatic and purely funny when the two girls start living under the same roof.
Saath Saath brings fresh faces Tulika, Gagan, Reema along with Punjabi heartthrob, Amit Tondon.
Catch this heart touching fun filled drama only on Zee TV,
Monday-Thursday at 1.00pm.