Shah Rukh Khan, the King of Bollywood, officially launched ZEE Radio, UK's first Bollywood radio station from ZEE Network. ZEE Radio was launched at the sold-out ZEE Carnival 2008 to a rapturous response.

Shah Rukh Khan, who was the face of the sold-out, three-day extravaganza at the Olympia, London, congratulated ZEE on its new initiative by saying, "I would take this opportunity to congratulate Zee for the launch of their new radio, Zee Radio 558 AM (and DAB). All the best Zee!! I hope you all listen to it."

He was also joined on stage by UK Top 10 sensation Jay Sean who added to the celebrations encouraging listeners to tune into Zee Radio.

A specially choreographed dance sequence representing the flavour of the station was presented on stage as a part of the launch.

ZEE Radio's unique content and style will bring a cutting edge sound to UK radio. Today, ZEE Network is Europe's largest Asian network with ZEE TV, ZEE Cinema, ZEE Muzic, ZEE Gujarati and Alpha ETC Punjabi.

Currently ZEE Radio is available in Greater London on 558 AM between 7am and 1pm daily and on DAB 24 hours a day. Online streaming will be available shortly.