Ekta's Kumkum Bhagya to replace Pavitra Rishta on Zee TV!

Shabbir Ahluwalia and Sriti Jha to play pivotal roles in the new show...

Friday, January 31, 2014 | 6:52:03 PM IST (+05:30 GMT)   |  Copyright: india-forums.com/TellyBuzz  |  Comments 96 Comments  |  25798 Views

Narrating tales that have captivated audience attention for almost two decades now, the master storyteller Ekta Kapoor is back with a new offering on Zee TV, this time replacing her own immensely successful show 'Pavitra Rishta'. Does that spell The End for the former show?  Not really! Giving primetime viewing a whole new meaning, 'Pavitra Rishta' will now be aired from Monday - Friday at 6:30 PM on the channel.

Based loosely on Jane Austen's classic Sense and Sensibility', the show will be its Indian interpretation, following the life of a mother who runs a marriage hall and lives with the hope of seeing her two daughters - poles apart in bearing, outlook and disposition, happily married some day! Known for making shows that are women-centric, the pivotal characters of Ekta's new show 'Kumkum Bhagya' are a bunch of strong, feisty women, living together in an all-female, matriarchal family. Actor-turned-producer Shabbir Ahluwalia, who has shied away from facing the camera  since 2012, has been roped in to play a Rockstar with a cult following on the show. The charming and talented Sriti Jha has been locked to play the elder amongst the two sisters. Ekta's hunt for the most apt faces to play the rest of the central protagonists continues ...

Talking about the time shuffle amongst her projects on Zee TV, Ekta says, "Pavitra Rishta has been on-air for over 4 years now and the journey has been most gratifying for me as a maker. After 'Kyunki Saas Bhi Kabhi Bahu Thi' if there is any other show which is close to my heart, then it is Pavitra Rishta.The characters of Manav, Archana, Arjun, Purvi and now Ankita-Naren have endeared themselves to the audience, so much so that they are an inseparable part of their lives. While the audiences who are hooked on to Pavitra Rishta will continue to enjoy the show at 6:30 PM, the new show Kumkum Bhagya' will open at 9 PM, drawing maximum eyeballs." She adds about her new show, "All I can say is that is it's a very passionate story of love ...!"

Ekta Kapoor's association with Zee TV dates back to almost two decades ago when the partnership produced one of the greatest successes of satellite television - Hum Paanch. Her soaps, be it Kasamh Se, Pavitra Rishta or Jodha Akbar, the latest historical to rule the roost on Indian television, have been universally appreciated and have enjoyed long glorious runs on the tube.  

 

Share this News on your Social Network.

User Rating Rating(59 Votes)
  vyshu09, aravapalli, ziri, gitapun, arohi292, Akdharocks, _Mon_, contact.remya, hannat5500, Shanu1818, shruti2s, lajni, _Nabeela_, lazee.bee, -QH-, -Preetz-, -Swetha-, *Dev.*, Angel-, Dhruti_rocks434, ...Arshaya..., ann2012, humtydumty, Saiflicious, Jaisoif, sunshine_sun, -Wanderer-, Prim_123, flutterby, roshaeldsouza91, KiranlovSriti, zephyr29, AnkitaKaran, .HookandHybrid., ApoorvaFan, The.Patthaaka., Proud-India, tamy267, ilovepyaar, -VildanaROSID-, nisha26, sush_, Parijatrocks, staker123, chocobrownies, Acidic_San, Flawedshilrun, lipshaa, ...RamonaG...., varunx, pinky_blueskies, Bamonforever, ---Mehak---, .Angel, sita11, Colt.Pixy, ..Tahniat.., -RohitMaxwell-

Popular Search Terms:   kumkum bhagya zee tv, zee tv kumkum bhagya, kumkum bhagya characters, zee tv, kumkum bhagya on zee tv, kumkum zee tv, kumkum bhagya, kumkum bhagya ztv, kumkum bhagya zee tv show, kumkum bhagya zee tv photos, sriti jha kumkum bhagya

User Comments & Ratings

Join India Forums for free to comment on this story. Have an account already? Use Quick Login to comment.

Dear Readers,

  • Please do not use derogatory comments in reply to the stories published on Telly Buzz, India-Forums.
  • The credibility of the site matter to us, and the comments in bad taste tend to invariably hurt the actors/production house/channel etc.
  • So kindly, refrain from creating an unhealthy atmosphere for all, and keep your comments constructive.
  • Also, please use the Rate It button if you want to just thank the author for posting the story.

Related Celebrities

Sriti Jha Sriti Jha
(650)
(84)
(81)

Shabbir Ahluwalia Shabbir Ahluwalia
(356)
(13)
(91)

Ekta Kapoor Ekta Kapoor
(187)
(12)
(65)

Related Shows

Kyunki Saas Bhi Kabhi Bahu Thi
Kyunki Saas Bhi Kabhi Bahu Thi

Kasamh Se
Kasamh Se

Pavitra Rishta
Pavitra Rishta

Jodha Akbar
Jodha Akbar

Related Channels

Zee TV
Zee TV

  • Posted on: 06 March 2014 at 11:20pmabhiyaneetu

    yipeee...shabbir is back finaly

  • Posted on: 25 February 2014 at 7:23amhannat5500

    Cnt wait for kumkum bhagya. Am sure d chemistry will work.

  • Posted on: 24 February 2014 at 3:51amchocobrownies

    JA is a awesome n brilliant show ever !

  • Posted on: 20 February 2014 at 6:57amshruti2s

    yupieee shabbir ahluwaliaaa:)

    1 member(s) Liked the above comment :
    abhiyaneetu
  • Posted on: 17 February 2014 at 1:54pmBamonforever

    Really wish PR goes off air.

    2 member(s) Liked the above comment :
    ashvikholic, pallavi25
  • Posted on: 15 February 2014 at 10:56pmvarunx

    JODHA AKBAR a beautiful show
    JODHA AKBAR a beautiful show
    JODHA AKBAR a beautiful show
    JODHA AKBAR a beautiful show
    JODHA AKBAR a beautiful show
    JODHA AKBAR a beautiful show
    JODHA AKBAR a beautiful show
    JODHA AKBAR a beautiful show
    JODHA AKBAR a beautiful show
    JODHA AKBAR a beautiful show
    JODHA AKBAR a beautiful show
    JODHA AKBAR a beautiful show
    JODHA AKBAR a beautiful show
    JODHA AKBAR a beautiful show
    JODHA AKBAR a beautiful show
    JODHA AKBAR a beautiful show
    JODHA AKBAR a beautiful show
    JODHA AKBAR a beautiful show
    JODHA AKBAR a beautiful show
    JODHA AKBAR a beautiful show
    JODHA AKBAR a beautiful show
    JODHA AKBAR a beautiful show
    JODHA AKBAR a beautiful show
    JODHA AKBAR a beautiful show
    JODHA AKBAR a beautiful show
    JODHA AKBAR a beautiful show
    JODHA AKBAR a beautiful show
    JODHA AKBAR a beautiful show
    JODHA AKBAR a beautiful show
    JODHA AKBAR a beautiful show
    JODHA AKBAR a beautiful show
    JODHA AKBAR a beautiful show
    JODHA AKBAR a beautiful show
    JODHA AKBAR a beautiful show
    JODHA AKBAR a beautiful show
    JODHA AKBAR a beautiful show

    1 member(s) Liked the above comment :
    varunx
  • Posted on: 15 February 2014 at 1:11amkavmuks

    What is this new trend specially after vicky donor to show Punjabi women drinking .. full on.. it is shown in YHM and now in KB as well

    1 member(s) Liked the above comment :
    pallavi25
  • Posted on: 07 February 2014 at 8:12pmJaisoif

    Pavitra Rishta is a good show, please bring back ArVi, Jodha Akbar is AWESOME love AkDha!!!

  • Posted on: 07 February 2014 at 7:21amlajni

    rajattokas n paridhisharma rockss
    Love jodha akbar...

    2 member(s) Liked the above comment :
    lajni, varunx
  • Posted on: 06 February 2014 at 10:07pm_Mon_

    o my my Shabbir back...Shabbir rocks...

    3 member(s) Liked the above comment :
    shruti2s, cosmogirl77, abhiyaneetu

Tellybuzz News Releases Articles Index

Telly Buzz Search

  

Ravi Dubey's Slam Book

Views : 43170
Comments :1

Red Carpet Of Zee Rishtey Award

Views : 39118
Comments :148

Sadia Siddiqui Misses Rangrasiya Team

Views : 28106
Comments :8

First Onsets Of Satrangi Sasural

Views : 24950
Comments :0

Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.