Monday, November 25, 2013
| 1:06:08 PM IST (+05:30 GMT)
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After establishing itself as the country's number one youth General Entertainment Channel (GEC), Channel V is all set to get a refreshed identity- a new logo to go with its new tagline- 'V Correct Hai', underlying the inherent brand thought, "what feels so right, can't be wrong".
This brand refresh will also see the launch of four exciting new shows that embody this thought, as the Channel continues its focus on the youth of the country.
One of the shows, Paanch - 5 wrongs make a right', sets out to live up to the channel's new motto 'V Correct Hai' by correcting some of the wrongs of the society. The show revolves around 19-year old Roshni who enters a college in Mumbai to 'right some wrongs'. To avenge a deep wound from the past - the "accidental death" of her sister - she transforms herself into someone she isn't: unforgiving and brutal.
There's a growing resentment among girls in the country about the brutality of crimes on them and the toothless nature of the law to defend them. Paanch - 5 wrongs make a right', tries to address that as Roshni spells out her quest: "I chose revenge because the system did not give me justice!"
This drama-thriller from Channel V will also have a romantic angle as Roshni would fall for one of the boys in college called Gauti. The show will have half-an-hour episodes and will be a bi-weekly offering. Tune in time - Wednesday & Thursday 6PM
Says Prem Kamath, GM and Channel V Head: "Through the story of this one girl seeking revenge for her sister, Paanch - 5 wrongs make a right, aims to show the wrongs in our society and correct them. This cleansing should start with our youth and this is what the refreshed Channel V is all about."
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