'V Correct Hai', because what feels so right cant be wrong

Channel V to launch its new brand identity, four exciting shows on 25th Nov’13…

Friday, November 15, 2013 | 1:15:41 PM IST (+05:30 GMT)   |  Copyright: india-forums.com/tellybuzz  |  Comments 63 Comments  |  6899 Views

After establishing itself as the country's number one youth General Entertainment Channel (GEC), Channel V is all set to get a refreshed identity- a new logo to go with its new tagline- 'V Correct Hai', underlying the inherent brand thought, "what feels so right, can't be wrong".

This brand refresh will also see the launch of four exciting new shows that embody this thought, as the Channel continues its focus on the youth of the country.

The four new shows that start on 25th Nov'13 are - Sadda Haq, Confessions of an Indian Teenager, Paanch - Don't Get Mad, Get Even and Relationship status-It's complicated. In line with the Channel's extensive research and going by the changing taste of its youth target audience , these new shows will not be long winding ones but shorter season-based.

What's more, some of the shows will be bi-weeklies. "Our in depth understanding of this target audience throws a lot of light on their viewing habits, their experimenting nature and entertainment choices available to them. Hence there is no reason why some kind of disruptive attempt at scheduling should not work", explains Prem Kamath - GM & Channel Head.

Sadda Haq, is about a young Delhi girl Sanyukta, who challenges the patriarchal world around her and breaks all the stereotypes. Despite hailing from a very conservative family, she makes her way to a premier engineering college and thus begins her journey in the challenging all-boys world, where less than 10 per cent of the students are girls. Tune in time:  Monday to Friday 6:30PM

Confessions of an Indian Teenager, is about a young boy Vaibhav, who takes the viewers on a journey to meet teenagers and share their dilemmas that result from the peer pressure in this first life stage' of growing up. Tune in time: Monday & Tuesday 6PM

Paanch - Don't get Mad, Get Even, is about the shy 18-year old Roshni, who enters a college in Mumbai to 'right some wrongs'. To avenge a deep wound from the past, she transforms herself into someone she isn't: unforgiving and brutal. Tune in time: Wed & Thurs 6PM

And finally, Relationship status-It's complicated is about three boys and three girls who land into each other's life when they become next door neighbors. Once their initial euphoria settles, they discover that there is a lot more to their relationship that needs to be understood. Tune in time:  Fri & Sat 6PM

Apart from the above, Channel V's current flagship shows- Gumrah (Sunday 7PM), Dil Dostii Dance D3 (Mon to Fri 7PM) and The Buddy Project Season 2 - Now in College (Mon to Fri 5:30PM) will continue under the new brand identity.

"All 4 shows belong to 4 different genres (Drama, Comedy, Thriller and Reality). This is an attempt to attract youth at large, which is a highly fragmented set of audience, through fresh and differentiated content by addressing issues pertaining to their life stage. 'Correct hai' is the first brand campaign after Bloody cool' that was done in 2009", adds Prem Kamath.

 

 

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Related Shows

Dil Dostii Dance
Dil Dostii Dance

Gumrah
Gumrah

The Buddy Project Season 2 - Now in College
The Buddy Project Season 2 - Now in College

Related Channels

Channel V
Channel V

  • Posted on: 22 December 2013 at 3:19amziya_taarey

    Channel V rocks..!!!
    And Kunwar Amar rocks even more with the whole D3 stuff..!!!!
    Love u amar..!!! :*

  • Posted on: 19 December 2013 at 11:13pmArshalicious

    Dil Dosti Dance rocks!!
    Love u Kunwar Amarjeet Singh and Shakti Mohan!!
    Kriyaansh all the way!!

    2 member(s) Liked the above comment :
    ziya_taarey, Arshalicious
  • Posted on: 07 December 2013 at 12:37pmAmarsAkanksha

    dil dosti dance rocksss...reyansh :* kriyaash <3

    2 member(s) Liked the above comment :
    ziya_taarey, Arshalicious
  • Posted on: 24 November 2013 at 2:27amKriYaansh960

    Dil Dosti Dance is the Best V Show ^_^

    2 member(s) Liked the above comment :
    LuvAly_KriYansh, Arshalicious
  • Posted on: 23 November 2013 at 11:54pmanjali22

    Dil Dosti Dance Rocks
    kriyaansh <3

    Edited on:23 November 2013 at 11:50pm

    3 member(s) Liked the above comment :
    ziya_taarey, LuvAly_KriYansh, Arshalicious
  • Posted on: 23 November 2013 at 10:01pm..nams..

    KriYaansh Rocks!!

    a new era in d3 all set to begin!! yayy!!

    and V seems much exciting now.. shows are quite a catch at the audience.. all the very best for all the efforts behind the screen :))

    4 member(s) Liked the above comment :
    ziya_taarey, LuvAly_KriYansh, Arshalicious, anjali22
  • Posted on: 23 November 2013 at 12:35pmsnigdha_arsha

    Channel V Correct Hain... Love KriYaansh n Dil Dostii Dance ...

    Waiting for Monday.

    4 member(s) Liked the above comment :
    LuvAly_KriYansh, Arshalicious, snigdha_arsha, anjali22
  • Posted on: 23 November 2013 at 9:52amyogini64

    totally correct hai...
    kriyansh coming back in dil dosti dance...
    wow.. m on cloud 9

    4 member(s) Liked the above comment :
    LuvAly_KriYansh, Arshalicious, snigdha_arsha, anjali22
  • Posted on: 23 November 2013 at 7:15amSwty_arshionly

    Love dil dosti dance... Rey rocks... Love his dance and acting plus love Swaron and rest cast too..

    3 member(s) Liked the above comment :
    Arshalicious, snigdha_arsha, anjali22
  • Posted on: 23 November 2013 at 6:17amSuckerPunch.

    Channel V correct hai!

    KriYaansh Gonna be Back! Yoooho! &lt;3

    4 member(s) Liked the above comment :
    LuvAly_KriYansh, Arshalicious, snigdha_arsha, anjali22

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