Indian Kids get an opportunity to meet superhero, Baal Veer

One of the leading channels SAB TV joins hands with Toy Kraft to launch ‘Baalveer and the Evils of Bhayankar Pari’ – a board game that allows children to live the experiences & adventures of their most beloved superhero, Baal veer.

Friday, October 25, 2013 | 11:25:10 AM IST (+05:30 GMT)
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Kids love imitating superheroes, battling the bad guys, flexing their superpowers, while the element of magic fascinates & thrills them.

Baal Veer, an ordinary young boy who turns into a superhero to save the country and vanquish all evil has inspired & captured the hearts of millions of kids across India. To immerse kids into Baal Veer's fantasy world & weave magical dreams, SAB TV joins hands with Toy Kraft to launch Baal Veer and the Evils of Bhayankar Pari' - a board game that allows children to live the experiences & adventures of their most beloved superhero, Baal Veer.

The board game aims at fueling kids' imagination while also giving families a fun-filled game that they can play together. The distinctive format of the game enables players to become the ultimate savior, Baal Veer by rescuing Rani Pari and defeating the evil Bhayankar Pari with the help of seven special pari cards.

The entire Baal Veer cast, comprising Dev Joshi(Baalveer), Shruti Seth(Plays Rani Pari), Shama Sikander(Plays Bhayankar Pari) and other Paris unveiled the board game at Kids India's' toy exhibition today.

Priced at Rs. 549, the board game will be available in 42 major cities like Mumbai, Delhi, Kolkata, Gurgaon, Ahmedabad, Lucknow, Bhopal, Indore, Baroda and Jaipur, in leading stores like Landmark, Crossword, Hamleys, Shoppers Stop and Planet M from 25th October 2013 onwards.

Speaking of the launch, Mr. Anooj Kapoor, EVP & Business Head, SAB TV stated, "With Baal Veer board game, we provide a unique opportunity for the consumers to engage with the brand and its most popular characters. We are glad to partner with Toy Kraft and I'm sure this experience will create lasting memories for children".

Talking about the launch, Mr. Shyam Makhija, Director, Pegasus Toy-Kraft Pvt. Ltd. said, "By releasing the new board game - Baal Veer, Toy-Kraft and SAB TV have now forged a stronger link into this licensing foray after the success of the first release - Suburbia. This has been a joint action all the way and the complementary synergies of both the companies have been very well exploited. The company is very bullish on the future prospects as more licensed ventures are being explored with SAB besides board games. So far Toy Kraft has released 13 IP based games which is a record of sorts."

Capturing SAB TV's brand promise of 'Asli Mazaa SAB Ke Saath Aata Hain', the board game is sure to bring smiles and cheer to children and their families across India.


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