With the launch of the 3rd edition of Girls on [v] Calendar 2008,
Channel [v] stands up for beauty with a purpose. Each photograph
vividly captures the true personality of each of the Channel [v] VJs-
Pia, Juhi, Bruna and Get Gorgeous 4 winner, Rachel.
Creating differentiators to the calendar each year has won the channel
many accolades at the Promax BDA Awards and The World Gold Awards,
The theme of the calendar this year is ‘Green-On’.
The campaign started a year ago, where the primary aim was to create
awareness and get more people involved in environment related issues.
Through 2007, Channel [v] aired interesting content highlighting the
hazards of global warming and how the youth of today could contribute
to a better living environment.
The Girls On [v] calendar is not just another cardboard creation meant
to be mounted on the desk, but strives to mark a statement by
encapsulating the spirit of ‘Green-On’. Keeping in sync with the
‘Green-On’ campaign, the calendar has been made of recycled paper and
would be disseminated in recyclable bags.
Shot against the stark and arid locales of Bhuj, the location lends
itself beautifully to the concept of ‘Green-On’. The calendar has been
shot by ace lensman Prasad Naik.
Known to be associated with different causes, Channel [v] has won
appreciation for issues ranging from empathy towards animals by PETA,
for supporting wearing of helmets and eve teasing. With
‘Green-On’ Channel [v] attempts to alert the youth from the perils of
Commenting on the launch of the calendar, Amar K Deb, Head Honcho Channel [v] said, “There's
always a lot of anticipation around the Girls on [v] calendars, not
just because of the pretty VJs, but also because of the creative themes
on which the calendar is based. Keeping that in mind, we decided to
make this year's edition part of our Green-On campaign. Global warming
is a pressing issue, and the calendar will remind us to get our Green
on every time we look at it. Of course, the sensuous VJs help too”.
Living up to its name for providing cutting edge content with a
difference, this time too with its calendar Girls On [v], [v] brings a
unique blend of glamour with a cause!
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