Announcing its revamped new brand look today, Sony Entertainment Television reaffirmed its creative vision and content innovation. With design and thought converging to reinforce the vibrant cultural and thematic identity of the channel, the result is a refreshed, modern and distinctive new channel. The new look and feel will officially be seen by viewers across the world from prime time on Friday, 11th Oct, 2013.
SET's new look embodies 'hope and happiness' symbolizing progressiveness and grace, while being traditional and cultured, thus reflecting the smart and contemporary confidence of SET & its viewers. Embracing red, blue and green as their signature colors, the new look gives a very lively and emotional touch to SET that is spontaneous, humane and warm.
Renowned design studios, Ink Project based in Australia has helped create and advised the channel on its new look. Through its powerful shows, refreshing content and iconic characters, SET has successfully delivered its brand promise of providing a wholesome viewing experience for its consumers. This revamped look further propagates its brand philosophy of being fresh, innovative and progressive.
Mr. N.P. Singh, COO MSM, Pvt Ltd said, "Sony Entertainment Television is a brand which has always challenged itself to define the category through fresh content, appealing characters and powerful story lines all packaged in a vibrant look. The journey so far has been a well chalked out one, in terms of how we have evolved the brand and as a brand we have always endeavored to give our viewers what they want to watch, not just what we want them to watch."
Ms. Sneha Rajani, Senior EVP and Business Head, SET said, "At Sony, we believe that this is the right time to infuse renewed vigor into the brand and reflect an identity which truly articulates our spirit. This revamped look is a celebration of hope and happiness thus reflecting the inherent ideology of the channel - being proud of our heritage yet living life to the fullest. We anticipate that our new look will only strengthen engagement & connect with our audiences."
In the new brand identity spot, SET stars, are weightlessly captured against a dynamic backdrop of color and sound. The sparkle frames encircle the human action creating a bold, fresh look for SET. Red, blue & green colored particles converge to one point and dynamically sparkle to create the SET brand logo.
Since its launch in October 1995, SET has created significant marquee properties through an impressive lineup of programs ranging from the light-hearted to the supernatural, exploring various genres complemented by an explosive mix of glamorous events and Bollywood blockbusters. Known for its innovative concepts and exciting formats, Sony Entertainment Television reaches more than 95 million households in India.
As the preferred channel for the viewers and advertisers, SET continues to grow and evolve, increase brand loyalty and lead content innovation. SET is driven by creativity and innovation, yet deeply rooted in Indian heritage and values.
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Sony must focus on promoting its shows properly like they used to earlier.
I agree Sony's shows are not boring. BALH, Jassi, Parvarish, Jee Lein Zara are all unconventional concepts that Sony has dared to bring in an era of conventional saas bahu shows. All crimes shows on Indian television shut down after a point yet only CID survives - it is a brand now. Star had ditched KBC thinking it was flop now. But Sony made huge success from it by revamping it yet keeping its basic format intact.
Laughter challenge shut down yet Sony's Comedy Circus continues to be a success. Other channels failed with crime related reality shows but Sony's Crime Patrol is a success without resorting to sensationalism.
Sony is not boring. Much better than taking easy route of teeny-bopper love stories or saas bahu sagas.
Sony TV is not boring Channel
It has crime shows like CID, CP and Adaalat which have been running for such a long time especially CID which has been running for 16 years and is still successful.
It does not show saas bahu crap like Star plus but shows inspiring stuff like Nandini and Jee Le Zara and plus other creative shows which other channels failed to show and only showed 1 crap thing
The comedy show has been ruining for more then 7 years and it is still succesful
Many celebrities have hosted Sony shows and made a great impact
Dus Ka Dum - With Salman
KBC - With Big B
Indian Idol - Shreya Goshal and others
Kitchen Khiladi - Sanjeev Kapoor
Edited on:11 October 2013 at 6:38am
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