Tuesday, September 10, 2013
| 3:18:33 PM IST (+05:30 GMT)
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recently announced Indian Idol Academy officially launched during last Sunday's
Indian Idol Junior finale as the nation watched India's top four young singers
vying for top spot.
The first ever junior finale showcased the first promo and signature music for the Academy as millions watched, including Shri Amitabh Bachchan. Indian Idol Academy is a joint initiative between Fremantle Media, 19 Entertainment (a division of Core Media Group) and KarmYog Media & Arts Education Network (KY-MEDIA) to provide music education and training to young learners across the country.
The Indian Idol Academy will offer aspiring singers and music enthusiasts an opportunity to learn from previous Indian Idol winners and Bollywood legends. The first Indian Idol Academy will launch in October 2013 in Ahmadabad as a part of the nationwide roll-out of learning junctions' in multiple cities across India including Delhi, Kolkata, Lucknow, Pune and Mumbai.
The Academy will offer a variety of learning programs including a Music Learning Festival which will be followed by a three-month Music Discovery Course. For those wishing to go even further, there is a six-month Talent Development course, followed by a unique Learning from the Legends.
Anupama Mandloi, Managing Director Fremantle Media India says, "The Indian Idol Academy is an extension of the relationship with the youngsters who in millions watch the show and are engaged with music. We want this engagement to continue outside the TV show and become an active part of every family and every child's life. The academy graduates will be fully equipped for a life on the stage under the guidance of the masters of Indian Idol and our legends through the time-tested learning methods from KarmYog."
The hallmark of the Indian Idol Academy is the scale at which high quality music education will be offered to the masses as well as experts. OmniDEL, a powerful approach to learning pioneered and developed by Shri sourabh J. sarkar, the education visionary and the founder of KarmYog group of institutions, forms the backbone of the Academy. This approach engages the body, praana, mind and spirit of the learner using both group learning in workshops as well as individual learning and practice using an integrated platform of technology and rich multimedia. The curriculum and expertise is being sourced from legends from the world of music who will also engage with learners along with the tutelage of trained music-mentors on a regular basis. A fully equipped Mega-Junction along with a group of Micro-Junctions in each city will provide the local support to this click-&-mortar education model.
On a momentous occasion like this, Shri sarkar, KarmYog Media & Arts Education Network, Founder, commented, "This is the first time that such high quality music education is being democratized in a mass scale addressing the requirements of both the music enthusiast and the music expert. We are honored to work with Fremantle Media, 19 and Sony who have recognized the value of this deeper engagement with their audience and have been extremely supportive in our mission to marry mass education with mass communication."
The fee structure of the academy is flexible and uniquely banded across courses for learners at various levels. The Indian Idol Academy is developing a programme to offer places to exceptionally talented individuals who otherwise do not have access to training of such high value. During the grand finale, the academy announced special scholarships to two participants of the Indian Idol Junior show - Prerna Agrawal and Akaash Sharma.
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