Entertainment Television has captured the digital space with the premiere of Kehta hain dil…Jee le zara on August 15, 2013. The show starring Sangeeta Ghosh as the female lead, created a lot of buzz among the twitter fans becoming the No. 1 trending topic nationwide.
Jee le zara was the No. 1 trending topic in India with over 7700 tweets and nearly 5.37 million people joining the conversation. The success of the show can be made out from this point that it was amongst the No. 1 trending topic twice on August 15. The Jee le zara moment contest also helped propel its viewership.
This is not all! The social space also buzzed with tweets from Bollywood celebrities. Abhishek Bachchan, Priyanka Chopra, Ritesh Deshmukh, Mini Mathur, Nikhil Advani were amongst the many who congratulated and wished the show all the best.
The digital medium is the new platform for show premieres, and SET has successfully used this medium with the launch of this show. So look out for more in this space.