BIG RTL THRILL, positioned as the ultimate action destination in India available in the duals feeds of Hindi and English, is paying tribute to the biggest martial arts phenomenon ever, Bruce Lee. On the occasion of his 40th death anniversary, the channel will air 'I Am Bruce Lee' exclusively for Indian viewers. With the aim to bring new and exciting international content for audiences, BIG RTL THRILL will premiere the movie to showcase the life of the martial arts expert who took the world by storm and carved a niche for himself among all leading action superstars. 'I Am Bruce Lee' will air on BIG RTL THRILL on Bruce Lee's 40th death anniversary on 20thJuly, 2013 at 9pm.
'I Am Bruce Lee' is an internationally-acclaimed documentary-cum-biopic about the life of the master of martial arts, Bruce Lee. Unknown to many, the movie is the first documentary on the martial artists life that features deep involvement from his family including his wife and other family members. The biopic also includes footage featuring Bruce Lee's students from the past, ex-colleagues and even present day fans who have never had the pleasure of watching the great expert in action. With the many never-heard-before stories that it has in store, 'I Am Bruce Lee' gives the viewers an insight into Bruce Lee, not just as a martial artist, actor and the founder of Jeet Kune Do, but also as a son, husband, father and human being. This documentary presented by BIG RTL THRILL is the perfect tribute to this commendable expert whom the world continues to miss even today.
Speaking on the same, Mr. Vijay Koshy, Vice President - BIG RTL, says, "Bruce Lee is one of the few iconic personalities whose popularity and fan following has spanned across decades. The Indian television premiere of 'I Am Bruce Lee' is our way to spread the legacy of the greatest martial artist-cum-entertainer. With action centric content such as this, we are furthering our promise to showcase content that will entice our audiences as well as marketers and advertisers."
This move enhances relevant programming mix for audiences, as BIG RTL THRILL gears for phase II of digitization, with Reliance Broadcast Network's recently launched consumer awareness campaign 'Choose Your Set Top Box Wisely'. After an extremely successful roll-out of the campaign across the 4 metros, it now extends across 38 cities in DAS phase II. The campaign has been designed to empower consumers with information on digitization. Simultaneously, it also offers distribution partners an excellent opportunity to strengthen brand equity. The campaign is seeing an extensive multi-media marketing push with the help of RBNL'S marketing muscle and expertise and is being promoted across the platforms of television, radio, cinemas, digital, outdoor, on ground and road shows.