After the roaring success of Jhalak Dikhhla Jaa mobile application last season, COLORS' introduces the VERSION 2.0 a user friendly and interactive app for fans to relive the ON-screen fun and excitement now ON-mobile every single day. The Jhalak Dikhhla Jaa Mobile App has been specially designed for Jhalak fans who do not want to miss the action of their favourite contestants and engage with them even when ON-the Go! The app will be available on iOS and Android platforms globally.
Commenting on the launch of the application, Vivek Srivastava, Digital Head, COLORS' said, "With this new season of Jhalak we have not only re-defined dance but all the experiences associated with it. The JDJ Mobile app was such a hit last year that we have launched the application again this season with more interactive and unique features. With this app we are not only reaching out to the technology savvy and active users but also dance fans in the real sense. Even though the show is a weekend property the application is aimed at driving engagement with the brand through the week. Keeping this in mind, we have introduced the Tap Dance Game and dance tutorials to further this experience."
Blockbuster director Karan Johar, who is one of the judges on the show also said, "I am quite excited about the new Jhalak Dikhhla Jaa mobile app. It's a great way to catch up on all the behind the scenes action or missed performances. The best feature of the app is thedance tutorials where one can learn their favourite dance forms! I think all Jhalak fans can now update themselves and follow all the action real time."
Very soon the application will also be available on Symbian and Java Platforms. To get the app one needs to SMS - APP to 56882 to get the link to download the app.
On partnering with COLORS to develop this app, Abhijit Saxena, Mobilox said, "We are really happy to partner with India's popularcelebrity dance reality show on COLORS. The JDJ app is a simple and very user friendly app and will be a delight for all Jhalak fans. Mobiloxhas ensured that audiences apart from getting entertained on television channel also interact with JDJ on their mobile phone on a daily basis. The Tap Dance feature is extremely addictive."
Apart from the app, Jhalak Dikhhla Jaa has partnered with Dancewithmadhuri.com, Madhuri's online dance Academy to run a special online contest that allows fans to learn dance and upload their videos, and win IPADS. Not just that, Madhuri Dixit will herself select one lucky winner who will get a chance to dance with the Diva herself.
Jhalak Dikhhhla Jaa, the local adaptation of the BBC Worldwide format Strictly Come Dancing, is produced in over 30 countries worldwide including India.
Fans outside of India can also access and download the app at basic charges applicable.
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