Mr. Anooj Kapoor, Executive Vice President and Business Head SAB TV, said, "More and more families seem to be joining the SAB family with every passing week. The magic of "Asli mazaa SAB Ke Saath Aata hai" is indeed spreading. We are committed to this extended family of ours and will continue to offer exciting and entertaining content that families can sit together and enjoy. Sab ki Holi was one such initiative and we are thrilled to see the way our viewers have loved it, taking it to a unprecedented rating of 3.1 TVR."SAB has been gradually and steadily increasing its hold in the general entertainment genre. It has successfully managed to entice the entire family to watch television together with its unique light hearted content.
Indeed Asli Maaza SAB ke Saath Aath Hai.