Sony PIX has created history with the television premiere of the sci-fi blockbuster movie, Men in Black 3 on Sunday 10th March, 2013. With a staggering TRP of .75 during the Sunday premiere, the movie has become the highest rated film since 2012 across the English movie category.
MIB 3 garnered audiences across various age, gender and geographic profiles, with 1.8 million viewers tuning in for the dual premiere on last Sunday. The MIB 3 premiere, along with an impressive array of movie titles has taken Sony PIX to the leadership position in the genre with 17 GRPs in 7 metros.
The channel had announced the Premiere as the First Interactive Mega Premiere seeking to create conversations around #PIXMIB3Moment on Twitter and was trending No.2 all day during the premiere.