Monday, March 25, 2013
| 1:43:09 PM IST (+05:30 GMT)
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Sony PIX has created history with the television premiere of the sci-fi blockbuster movie, Men in Black 3 on Sunday 10th March, 2013. With a staggering TRP of .75 during the Sunday premiere, the movie has become the highest rated film since 2012 across the English movie category.
MIB 3 garnered audiences across various age, gender and geographic profiles, with 1.8 million viewers tuning in for the dual premiere on last Sunday. The MIB 3 premiere, along with an impressive array of movie titles has taken Sony PIX to the leadership position in the genre with 17 GRPs in 7 metros.
The channel had announced the Premiere as the First Interactive Mega Premiere seeking to create conversations around #PIXMIB3Moment on Twitter and was trending No.2 all day during the premiere.
Amit Sadh, who is awaiting the release of his forthcoming comedy ...
Actors Ranbir Kapoor and Ranveer Singh as well as filmmaker Karan ...
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