Aaj Tak Launches on Cogeco Cable

Aaj Tak extends its presence across Canada

Wednesday, December 19, 2012 | 3:07:33 PM IST (+05:30 GMT)
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New Delhi,19th December 2012 - Aaj Tak, the leading Hindi News Channel for 12 years, part of the TV Today Network,launched on Cogeco Cable Inc, a major cable telecommunications company, the second largest cable system operator in Ontario and Qubec in terms of Basic Cable service customers served.


The Launch intends to boost the synergies between Aaj Tak and Cogeco, as Cogeco builds on its cable distribution base offering Analogue and Digital Television, High Speed Internet and Telephony services. With this launch, Aaj Tak will now be accessible to viewers in Ontario, expanding Aaj Tak's presence in the Ontario market. The channels will be sold in the following package- ATN + Zee Cinema + Big Magic + Aaj Tak + Headlines Today for $25 per month.


Commenting on the launch, Ashish Bagga, CEO, India Today Group said, "It is a step in our endeavor to expand our presence in key markets across the globe. We want to be easily accessible to all our viewers worldwide at economical prices. Moreover, Cogeco is a perfect choice for broadcasting Aaj Tak in Ontario. Cogeco is a very capable group and they are doing an excellent work in Cable communications industry. We are hopeful this launch will strengthen and benefit both Aaj Tak and Cogeco."


Added, Slava Levin CEO of Ethnic Channels Group, TV Today's exclusive partner in Canada" Aajtak is one of India's leading TV brands. This launch will help more viewers connect with the brand"

Cogeco Cable is the second largest hybrid fibre coaxial cable system operator in Ontario,  adding  The Aaj Tak Channel allows Cogeco Cable to respond to a variety of customer tastes and needs and to enhance our already engaging multicultural TV offering," stated Ron Perrotta, Vice-President, Marketing and Strategic Planning at Cogeco Cable.


About Cogeco Cable Inc.

Cogeco Cable Inc. ("Cogeco Cable" or the "Corporation") is a major cable telecommunications company with shares listed on the Toronto Stock Exchange ("TSX") under the symbol CCA.  Cogeco Cable builds on its cable distribution base offering Analogue and Digital Television, High Speed Internet and Telephony services. Cogeco Cable is the second largest cable system operator in Ontario and Qubec in terms of Basic Cable service customers served. Cogeco Cable focuses its attention on the satisfaction of customers' varied electronic communication needs by investing in state-of-the-art broadband network facilities, delivering a wide range of services over these facilities with great speed and reliability at attractive prices, and striving to provide superior customer care and growing profitability.


About Ethnic Channels Group Limited

Ethnic Channels Group is the leading provider of non-English language digital TV channels to Canada's multicultural population. By selecting the best channels from around the world and delivering them directly to viewer's homes via a Licensed Canadian satellite and/or cable providers, Ethnic Channels Group provides essential entertainment and information services to non-English speakers throughout Canada.

From its state-of-the art broadcast facility in Toronto, Ethnic Channels Group delivers the very best of programming available from the countries of origin spiced with locally produced foreign language shows. This combination creates a service that meets the diverse needs of today's immigrant population, which is underserved by mainstream media sources. Ethnic Channels Group specializes in providing Canadian migrs with the highest rated and most respected TV channels from their native homeland, broadcasting news, current affairs, sports, drama series, movies and general entertainment in their native languages. Ethnic Channels Group provides these services at the most affordable price so the majority of people can enjoy this link to their homeland and cultural heritage.

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