Are we REALLY ready for progressive TV viewing?

The current scenario doesn't completely suggest the same..

Sunday, October 09, 2016 | 7:30:37 PM IST (+05:30 GMT)
 175 Comments | By

We have had our share of debates and discussions about how the premises of television have evolved over the years. We have evolved, for real.

From what commenced as presenting only sitcoms, dramas and thrillers to the tube,has now evolved to presenting short stories, TV movies, and even documentaries.

However, the million dollar question still pertains. Are we REALLY ready for 'progressive' television viewing?

Here are some pointers which summarize the answer to this question-

The Evolution has been slow and steady!

Over the years, the evolution of television has occurred, though substantially, but at a snail's pace. It is only gradually that wesaw the niche and risky concepts starting to gain importance. Who would have thought that a 'Bigg Boss' or a 'Bhaskar Bharti' or an XYZ show would ever make it to Indian television!

Television has got bolder and better

Where romantic scenes and on-screen kissing was nothing but a taboo, years ago, today, presenting such scenes on the tube is no more a unique phenomenon. However, the reason for the same has been attempting for a change. It is always that one person who attempts to go out of the flock and think out-of-the-box, literally.


There is always a BUT to everything, isn't it? The biggest BUT that today's television scenario faces is that are we actually ready for progressive television viewing?

There is still an undeniable preference towards cliched and monotonous sagas

We totally understand the supposed fetish for the supernatural genre. However, what fails to register our minds is that how in the world are cliched, dim-witted and monotonous sagas still fetching audiences. For instance, in the legendary show, 'Sasural Simar Ka', there was one full episode dedicated to a mystery about a spoon. And we are not kidding! The show is still on-air and has been so for the past five plus years.

Knowing the right target audience

This is literally the biggest hindrance in the whole progressive TV content criteria. The masses include a domination of women who are married and other ones who are aged. All they can relate to is what they have been through (apparently). Not generalizing, but one cannot expect all those ladies to sit back and get intrigued by a show like '24' or the Amitabh Bachchan starrer, 'Yudh' in recent memory. And the people actually wanting to watch it don't watch television as a preferred medium.

Deserving shows don't get fruitful results

As mentioned above, the Anil Kapoor starrer, '24' can absolutely be termed as a revolutionary move on TV, where the Bollywood superstar Anil Kapoor had the bravura to showcase quality content and match to the international levels. However, it is only disheartening that a show like that managed to fetch a meagerly 0.2-0.3 rating. Also, belonging to this list is the Shaheer Sheikh-Erica Fernandes starrer, 'Kuch Rang Pyar Ke Aise Bhi'. The show is certainly immensely popular amidst it's set of fans, however, when the rating charts arrive, we witness a mere 0.7-0.9 rating for the show. One of the few truly deserving shows that has showcased modern romance with a practical approach, the show may have a huge fan base but doesn't win in the TRP race.

Unfortunately, it is all about the numbers

And that makes it the most unfortunate thing. We can talk, we can debate, we can feel sad or we can feel irked, but at the end of the day, it is all about numbers. Deserving and worthy shows come on-air and are soon pulled off-air due to falling TRPs. And all we can do is keep feeling sad about it!

However, having said all the above, the makeshift in TV has begun and will take more time to have that expected response for progressive television viewing.

What are your thoughts on this topic? Leave in your comments below..

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Posted on: 31 December 2016 at 9:18pm
Lately, the way in which you 'cows' ("guys") have started crafting articles that it seriously confuses me whether am I reading a Television-News article or some post by BuzzFeed/HuffPost? It clearly looks like you're trying to sneakily ("creatively") replicate them, but please, stop this 'mimickery'! It really snatches-away the value of any serious-article, suits best only for gossip or "updates"! '

Really, I was willing to comment but since this agitation-inducement, I 'controlled' myself and posted this comment.

And if this seems to be like a "worthless-lecture", go find a job at any such media-outlet as ScoopWhoop', BuzzFeed India' or even Huffington Post India'. Really, I'm still saying so as strictly your 'well-wisher', as by this way, you can get much bigger exposure to your sole target-audience (online-junta) than here (and 'fame', too). Come on!!!

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Posted on: 15 October 2016 at 5:00am
Commenting here for Parth samthaan and kaisi yeh yaariaan

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Posted on: 14 October 2016 at 7:35am
To an extend house wives are responsible, but they have no choice what they are shown they watch, i know about few of my cousin's who are full time house wives and refuse to watch crapy daily soaps,
First and foremost shows must be finite, and another main reason for deCline of content of shows are biased fan's, they support their fav actor no matter what

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Posted on: 12 October 2016 at 8:37am
Love you both so much!!!
Niti Taylor
Parth Samthaan

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Posted on: 10 October 2016 at 9:58pm
Kuch Rang Pyar Ke Aise Bhi with Shaheer Sheikh and Erica Fernandes is awesome.

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Posted on: 10 October 2016 at 9:26am
Waiting waiting to see you onscreen soon Niti Taylor :)

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Posted on: 10 October 2016 at 3:45am
The audience have been ready for long. We know and believe that our teams of creatives and directors/ producers are talented. If they want and wish they can give us great shows.
Shows need not be long running , a rocking solid season of 20 episodes is better than watching monotonous more often than not stupid tracks.

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Posted on: 10 October 2016 at 12:51am
Looking forward to see you onscreen again Niti Taylor !!

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Posted on: 09 October 2016 at 10:50pm
According to me high TRP is gained show that is watched by show addicts. Not large number watch for refreshing pure entertainment. These crapy shows are like addiction .. people just switch and sit i front of it.. irrespective of what is being served. . call it SNS, SSK or KB

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akhilesh555, sompi123, naaznin

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Posted on: 09 October 2016 at 10:48pm
Thats the problem with the Indian audience,watchin Vut pret nagin..nonsense.. Kuch Rang Pyar Ke Aise Bhi is an Awsm show..and its lead are fresh Magic.. Shaheer Sheikh and Erica Fernandes

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dikshat, 21July2014, barunshaheer

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