After the new Digitization order passed in India there are
changes in the TRP ratings. As we all know that TAM [Television Audience
Measurement], is the sole ratings measurement agency in India and every
Wednesday it decides the fates of all the Television shows.
We got in touch with few
of the Producers and actors of the television industry to share their views on what
have they to say about the new TRP ratings..
Let's have a look at what they said..
Sudhir Sharma: I personally feel the only change that happened is
digitization. There is no technological change in the way we measure
TRPs. To begin with the base and the total number of samples is so less
that any conclusion based on such a small number can not be foolproof.
Only a wide base and some a foolproof technology can give us that
assurance that yes TRPs are the true measurement of the reach a show
we do not have any other option at the moment.
Jd Majethia: Nobody is very happy with the TRP ratings. But I feel it
hasn't changed much. There are a couple of shows which were on high TRP
before and have fallen now with the new digitization. However there
aren't drastic changes. The process has just started so we should wait
for some more time and see the ratings.
: Frankly speaking, however the method of calculations be,
as far as you are on the top it doesn't matter. I am happy with the ratings.
When the TRPs of my show start falling then probably I will try to
find a fault otherwise these TRPs are the best [laughs]Nakuul Mehta
: Yes there has been a drastic change in the TRP ratings now after the new digitization process. But I am glad and very happy that my show is in the top five list. It is a great achievement and a moment of pride to be in the top 5 shows.
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Reporter and Author: Krishma Solanki
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