Unpredictable, dynamic, irresolute….. These are just a few words to
describe the entertainment world which changes with a blink of an eye.
The trends, the fashion, and the mannerisms; everything changes within a
fraction of second.
Fasten your seatbelts as I take you to the
era of 90's when television channels were filled with music videos of
Alisha Chenoy, Daler Mehndi, Pankaj Udhas, Anuradha Paudwal
course the remixes. The songs featured the youngest and fresh faces of
those days with the ever retrieved songs that we still hum at times. And
not to forget, these videos have given us some of the popular faces on
More than ads, music videos were used as a
medium for young aspiring actors to enter the industry. Surprisingly,
these videos were more popular than movie tracks and were watched every
single time they were played on all music channels. The fairy tales and the videos were always a pleasure to watch than the three hour long movies.But as we all know, the active world of entertainment always demands a change and the trend of music videos slowly started to fade. Will the trend ever come back? Will the actors be willing to be part of
it if it comes back?
Aryans was a popular band those days and the
Coffee Shop song 'Dekha Hain Teri Aankho Ko' hit the screens with a
dhamaaka. Sailesh Gulabni and Nandini Singh
sizzled in their cute and
adorable roles. Shailesh shares, "Those were wonderful times of my life
where I did music videos and all were popular. After Dekha Hain, I
received a great response where I was called for auditions and shows.
Music videos are definitely a great platform for youngsters, but at the
same time I have a doubt whether the trend will come back as people tend
to forget it fast."Nandini Singh
excitedly says, "I really miss
those days where we used to travel a lot. I had once travelled to
Switzerland for a shoot. If you take in a business perspective, the
coverage the music videos had was awesome where every channel played it
"I used to work as an air hostess during those
days and when people recognized me they used to ask for autographs and
click pictures. I would love to be part of it again if given a chance",
adds Nandini.Falguni Pathak
and her songs were most adored
during those days and faces like Iqbal Khan, Vivan Bhathena
, Riya Sen,
Ayesha Takia and many more were known through her albums. Vivan Bhathena
who won the Mr India title in 2001, became the heartthrob of a million
after he appeared in Falguni Pathak
's popular Puppet song 'Maine Payal
"Youngsters got a lot of recognition and exposure
through music videos. But today when we compare the intensity, the
craze no longer exists", Vivan Bhathena
Vivan shares a
rather unfortunate experience he had, "There was music video for which
we had to go to Rajastan. Half way of the shoot the singer came up and
said he wants to be the main lead. I had to return by myself after
Anuradha Poudwal's Chhodi Bhi Zid Pe had become a popular
dance number when it had released. Aamir Ali who played the lead shares,
"Music videos were bigger than ads where the quality was maintained
well. We had actually gone to Tiger Point in Lonavala to shoot the song
wherein I had a lot of fun."
"But today I guess it is difficult
to get the trend back because the market is such that people download
latest songs online. Those days, people used to buy cassettes a lot
which was profit for the makers", Aamir adds.
After the days of
music albums came the era for remixes and how can we forget the gorgeous
in Saiyaan Dil Main Aana Re and the glamorous Mahhi Vij
in Ye Wada Rahan. Drashti Dhami
shot up to fame after the video and she
was approached with umpteen offers from the entertainment world. Mahhi
even went on to do films in South wherein she even shared screen space
with the National Award winner Mammooty. "It was actually fun doing
music videos and I never expected Yeh Wada to be a hit", shares Mahhi.
Bhanushali appeared as a tapori in Prajakta Shukre's debut album and as
a playboy in Najam Sheraz's Khwabon Ke Rishtey. "Music videos are fun
and different to do and I would like to be a part of it once again if
something good comes up. Khwabon Ke Rishtey had a great concept and that
was the reason I took it up", Jau Bhanushali shares.
remembers, "Prajakta always asked me how we shoot for long hours in
front of the camera because that was her first video. I had also got
injured while shooting and today when I meet her I say maine khun
paseena ek kar diya video ke liye."
Actors like Dino Morea, John
Abraham, Simone Singh, Vidya Balan
all made their maiden step in
entertainment with music videos and we can definitely say, music videos
indeed have made Super Stars.
These music videos certainly bring
in a nostalgic feeling, not just for the actors but also for the
viewers. Should they come back? What do you say?
- Tellybuzz Team
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