With the Star Plus late night show Kaali - Ek Agnipariksha going off air, its 11 pm slot will now be replaced by Maryada Lekin Kab Tak?, which currently airs at the 11.30 pm slot.

Producer Deeya Singh confirmed the same saying, "We will start airing Maryada at the new time slot from 21st March".

When questioned about the decent numbers (0.9 for 11.30 slot) her show starring Ridhi Dogra and RaQesh Vashisth has been throwing up, Deeya says, "I guess we have for the first time attempted to show what really goes on in a woman's mind. Even the most devoted wife at one time has wished to kill her husband. We are showing what stuff real women are made of. It has not been an easy journey but we stood our ground. The channel has fully supported us. They never asked for any changes in the script, but rather asked us to continue with our belief. Our hard work is paying off now and we have better ratings then three other shows on the same channel which are on more conventional slots."

Deeya further says "Although we have pushed the envelope as far as content goes, the target group remains regular female audience and we know they will tune in. Our confidence stems from the knowledge that women are very eager to find out what happens in other woman's lives".

Reporter and Author: Anil Merani